Digital AM - MasterCard and Unilever, Hyperoptic, IAB Engage, The Guardian, Sky Sports

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news MasterCard and Unilever replace Captcha words with brand messages by Matthew Chapman 16 July 2013, 11:24AM MasterCard and Unilever are running activity that replaces the distorted words and numbers used in 'Captcha' authentication systems with a logo and a brand message. Spada to lead comms on superfast broadband for Hyperoptic by Alec Mattinson 16 July 2013, 08:00AM A George Soros-backed tech firm has hired Spada to place it at the centre of the debate on superfast broadband in the UK. Unilever and Waitrose sign up to speak at IAB Engage by Maisie McCabe 16 July 2013, 11:35AM Jay Altschuler, the director, global media innovation at Unilever, and Robin Phillips, the director of ecommerce at Waitrose, are among the speakers lined up to speak at this year's Internet Advertising Bureau Engage. David Pemsel: 'Park the narrative that The Guardian's going out of business' by Gemma Charles 16 July 2013, 11:42AM David Pemsel, the chief commercial officer of Guardian News & Media, has claimed its latest financial results show that the publisher is "a company that knows exactly what it's doing". Champollion sets up political division with three launch clients by Daniel Farey-Jones 16 July 2013, 08:00AM Champollion is setting up a specialist public affairs practice led by Gavin Hayes, a former general secretary of social think-tank Compass. Sky Sports turns to David Beckham in turf war against BT by Arif Durrani 15 July 2013, 12:23PM The battle between BSkyB and BT's new sports channel is hotting up, with Sky Sports turning to arguably the most famous British sportsman of them all, David Beckham, for its new ad campaign this week. Diageo rolls out online drive on 'shameful' drunken antics by Gemma Charles 15 July 2013, 11:55AM Diageo has launched a humorous pan-European online campaign, 'Think How You Drink', to remind young people that drinking to excess can lead to shame and embarrassment. Spotify hit by Thom Yorke Twitter outcry by Loulla-Mae Eleftheriou-Smith 15 July 2013, 11:15AM Radiohead singer Thom Yorke has taken to Twitter to tell fans he has pulled songs from his solo career and band Atoms for Peace from Spotify, because he says it damages artists' careers. Promotion: From monologue to dialogue: Adding interaction to your presentations Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience. Download the free report here   Also in the news Wasserman Media Group acquires Ignite agency by Chris Harding, 15 July 2013, 11:30AM Ex-LBi social head launches Conversociable by Louise Ridley, 15 July 2013, 10:30AM Proximity to use car 'black box' after LeasePlan win by Louise Ridley, 15 July 2013, 10:48AM Y&R partners globally with Shazam by Louise Ridley, 12 July 2013, 11:13AM Latest Blog Entries Seize the Day: Why CSR is not worth leaving until tomorrow J Asscher, 16 July 2013 Managing meaning Jonathan Staines, 16 July 2013 REINFORCED CONCRETE Dave Trott, 16 July 2013 Milk Carton 2.0 Greg Taylor, 16 July 2013 The crime of Ownerism Andy Nairn, 15 July 2013 STARTUP WEEKEND: Richard Fearn: Agencies and startups mistrust each other Campaign Guest, 15 July 2013 Latest jobs Strategic Digital Account Director - Leading Digital Agency Recruiter ADLIB Salary £45000 - £50000 per annum Location Bristol Marketing Officer - Tom Dixon Furniture, Lighting & Accessories Recruiter Tom Dixon Salary Between £20,000 - £24,000 Location Portobello Dock, Ladbroke Grove Digital Content Team Manager Recruiter Salt Salary £35000 - £40000 per annum + 10% Bonus Location London Corporate PR Account Director, c£50k Recruiter Blue Skies Marketing Recruitment Salary £40000 - £50000 per annum Location London Account Director Recruiter Purple Consultancy Salary £50000 - £55000 per annum Location London Account Manager Recruiter Purple Consultancy Salary £30000 - £35000 per annum Location London BR Insight From monologue to dialogue: Adding interaction to your presentations (Expert Reports) You're not the only one who gets a little nervous interacting during a p... 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