| Behind The Great Firewall: social media in China | | 24 July 2013, 12:10PM |  It may not come as a surprise to learn that China has more web users than Western Europe. There are more than 591 million Chinese citizens online, about 44% of the Chinese population. What may raise eyebrows is the fact that despite being the most visited website in the world, Facebook is used by less than 1% of the Chinese population.
| | | | Social brands 6: Listen and Learn | | 24 July 2013, 9:25AM |  As we saw in a previous post in this Social Brands series, marketing is all about creating mutually beneficial exchanges of value.
The nature of that value exchange will vary between brands and audiences and over time, but in order for marketers to deliver maximum value to their brands, it holds that they need to understand what value looks like for their audiences.
| | | | | | | | | | | | | Brands need an 'always on' marketing strategy to reach young women today | | 23 July 2013, 7:30AM |  Women in the UK today are using technology to help them make smarter decisions about what they're buying, where they're going and what they're watching. The fact that 81% of Gen Y women, (aged 21- 34) have a smartphone shows the importance of mobile marketing , apps and mobile responsive websites. This generation of women feels that the old millstone of equality is lifting from round their necks, and they are equally as influential as their male counterparts in making decisions around technology in the home.
| | | | Ryanair website gets more traffic than BA and EasyJet combined, on zero paid-for search | | 22 July 2013, 2:24PM |  Budget airline Ryanair received more web traffic during June than British Airways and easyJet combined, but at the same time it spent nothing on online advertising or paid-for search.
June, obviously a time when a lot of people are thinking about holidays, is when traffic to the Ryanair website peaks - although the graph below that the peak in traffic Ryanair had a year ago, in June 2012 was significantly bigger (20%). By contrast, British Airways’ site visits remained steady throughout the last 12 months.
| | | | You can skip this ad in 5, 4, 3... - what Facebook video ads mean for brands | | 22 July 2013, 1:22PM |  As Facebook looks to launch video advertising in users' news feeds in the coming months, the message from consumers is loud and clear: video ads on Facebook need to be relevant if the social network doesn't want to risk pushing its user base away. In our informal straw-poll of 100 consumers, over two-thirds of people said that receiving irrelevant video ads on Facebook would make them inclined to use Facebook less. However, 30% of consumers said they would watch a video advert about a topic they have recently posted about, indicating that there is a significant potential for videos to drive consumer awareness and clicks.
| | | | South East Asia scores with English Premier League Clubs | | 22 July 2013, 3:25AM |  It may shock you to know but the UK is not where most Liverpool or Arsenal fans are located. It's actually Indonesia. More staggering still considering that until this weekend neither team had even visited the country!
| | | | How to be succesful in social advertising | | 19 July 2013, 10:40AM |  Social is fast becoming king in the world of advertising. The rise of the internet, mobile devices and, of course, social networking, is rapidly propelling social advertising to the top of the tree, even ahead of more traditional platforms such as television and newspapers. According to Nielsen, three-quarters of advertisers are spending on paid social advertising and 64 per cent plan to increase their social ad budgets this year. With over one billion users now on Facebook, and 400 million Tweets being sent per day, the era of social advertising has well and truly arrived.
At the recent Cannes Lions Festival of Creativity, "advertising" proved to be the key buzzword, above even "creativity". According to the daily social media analysis reports we ran throughout the festival, the term generated over 6,000 mentions throughout the week, a substantial 32 per cent share when measured against the seven other most prominent words. It seems advertising and creativity have more in common now than ever before in this new age of social advertising.
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