| How social media turned us into a nation of Hyacinth Buckets | | 12 July 2013, 9:00AM |  We are well ensconced in the age of the show-off. Beach basks in the Mediterranean, Selfridges swing-bys at lunch and afternoon teas at exclusive hotels are no longer enough. Social media has made it possible for people to become editors-in-chief of their own lives, and everyone wants to sit at the helm of the glossiest magazine on the shelf. After all, what's the point in having a great time if nobody knows quite how great a time you've had? (If you met Harry from One Direction and didn't Instagram a photo, did you really meet Harry from One Direction at all?)
| | | | | | | Snacked to death: is bite-sized content killing us? | | 12 July 2013, 8:00AM |  Hectoring cabinet ministers and your gran have always promoted the virtues of three square meals a day. Get yourself a good nutritious blend of protein, carbohydrates and whatever's in broccoli. Good nourishment, leads to a healthy body and mind.
| | | | Facebook's teen troubles | | 12 July 2013, 7:00AM |  In digital circles, it's common knowledge that Facebook's growth and popularity amongst the teen demographic has slipped in recent months. Many reports have been published and some indicate a slump in growth simply because teenagers feel that Facebook is 'not cool' anymore. They are, instead, taking up the likes of Twitter, Tumblr, Reddit and, of course, Snapchat, in an apparently 'rebellious' move against Facebook.
| | | | | | | Coca-Cola connects with youth via Paul McCartney and live-streaming | | 11 July 2013, 10:33AM |  Coca-Cola has always understood the importance of differentiating itself and reaching customers where they want to be reached. Coca-Cola also knows how critical it is to give consumers the choice of what device they wanted to use and provide them with the best possible experience on that device. They equally realised the importance of content–and its ability to engage consumers, encourage involvement in conversations and share with friends–was vital. In a recent campaign they in turn employed a strategy to engage a youth audience and provide them with sticky content from Coca-Cola that they could then share and discuss with their community, thereby enhancing the company's image beyond what it already had achieved.
| | | | Why the human touch still counts in experiential | | 11 July 2013, 9:11AM |  "Digital communication is no substitute for human connection through travel" were the words uttered recently by Simon Lloyd, marketing director at Virgin Atlantic. It's a sentiment that I strongly believe applies not just to the travel sector, but is a point that all brands should bear in mind when developing their marketing strategies.
| | | | Should brands invest in an Instagram video strategy? | | 10 July 2013, 1:20PM |  The new snack-sized video is a logical next step from Instagram, as it provides another channel through which they may be able to add advertising. It's also a vital foray into video from Facebook as it still struggles with its advertising offering. The real question for brands is whether this is really worth a serious investment in time, manpower and money. Those brands that have established a Vine strategy will have the easiest time with Instagram Video, but as it stands, Twitter's latest video offering is still a new concept for many companies.
| | | | | | | Premier League Champions Manchester United join Twitter | | 10 July 2013, 10:50AM |  English Premier League Champions Manchester United have today launched their official Twitter account – @ManUtd.
Given how many sports franchises have begun using Twitter with great success, it is perhaps surprising that it took such a major sports brand so long to join up. The club is promising exclusive access and content for fans via their Twitter account.
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