Wednesday 31 July 2013

Breaking news from Brand Republic - Government launches £40m digital services pitch; plus Sainsbury's; ASA alcohol clampdown

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Latest news

Government launches £40m digital services pitch
Government launches £40m digital services pitch
by Simon Nias
31 July 2013, 08:19AM
The Government Procurement Service (GPS) has invited companies to tender for a new Digital Services framework agreement worth £40 million over its short nine-month initial duration.
Sainsbury's slams Tesco's ethics with 'Same price, different values' push
Sainsbury's slams Tesco's ethics with 'Same price, different values' push
by Matthew Chapman
31 July 2013, 08:00AM
Sainsbury's has slammed the new Tesco ad campaign and the ethics and provenance of its rival's products, after the ad watchdog ruled Tesco's Price Promise made valid comparisons between fresh food and own-label products.
ASA targets broadcasters in alcohol ad clampdown
ASA targets broadcasters in alcohol ad clampdown
by Simon Nias
31 July 2013, 08:51AM
Channel 4 was one of four broadcasters reprimanded by the Advertising Standards Authority in its clampdown on alcohol advertising to under-18s.
Nissan appoints Guillaume Cartier to top European marketing role
Nissan appoints Guillaume Cartier to top European marketing role
by Alex Brownsell
30 July 2013, 02:15PM
Nissan has appointed Guillaume Cartier to its top European marketing role, replacing Paul Willcox, who is leaving for an as-yet unknown position elsewhere.
Stephen Woodford leaves Adam&Eve/DDB
Stephen Woodford leaves Adam&Eve/DDB
by Ian Darby
30 July 2013, 12:02PM
Stephen Woodford, the chairman of Adam&Eve/DDB, is stepping down from the agency.
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Also in the news

Tesco wins right to market Price Promise after Sainsbury's challenge fails
by Matthew Chapman, 31 July 2013, 08:00AM
IHG names David Collyer as new UK marketing director
by Loulla-Mae Eleftheriou-Smith, 30 July 2013, 12:30PM
Gareth Bale fronts £4m 'I believe' Lucozade campaign
by Loulla-Mae Eleftheriou-Smith, 30 July 2013, 11:57AM
Adidas opens Derrick Rose 'jump store' in East London
by Matthew Chapman, 30 July 2013, 11:20AM
RNLI awards summer safety campaign to Leo Burnett
by Simon Nias, 30 July 2013, 11:46AM

Opinion

Put your portfolio in your pocket
Put your portfolio in your pocket
by Matt Smith
29 July 2013, 02:16PM
Got a smartphone? Is your portfolio of greatest hits on it? If not, it should be. Because your phone is now one of the most powerful personal marketing tools you own.
Helen Edwards: The true meaning of 'customer insight' - and why marketers should treat it with care
Helen Edwards: The true meaning of 'customer insight' - and why marketers should treat it with care
by Helen Edwards
29 July 2013, 12:20PM
Consumer insights are, by definition, rare. There - see what I've just done? I've slammed together two words not commonly found in the same sentence: "insight" and "definition".
Latest Blog Entries
Customers: there may be a gap in the market, but is there a market in the gap?
Hugh Salmon, 31 July 2013
Oreo's meets the royal baby: the high tide of social media marketing?
Campaign Guest, 30 July 2013
BANGS FOR BUCKS
Dave Trott, 30 July 2013
Why we need to reinvent the ad business and discover the art of advertainment.
Chris Arnold, 30 July 2013
Is a new career like a marathon?
Rachel Brushfield, 29 July 2013
What would best (insert name here) do ?
Sue Unerman, 26 July 2013
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Promotional features

StoryScaping: being, doing and saying
StoryScaping: being, doing and saying
by Staff
29 July 2013, 01:32PM
Film, fashion, food and economics - visionaries from disparate fields are all part of the transformation of storytelling. At Idea Exchange, Campaign spoke to SapientNitro's Nigel Vaz about the agency's concept of StoryScaping.
Idea of the week: Heineken premiers 3D ads in inflight Magazines
Idea of the week: Heineken premiers 3D ads in inflight Magazines
by Getmemedia
29 July 2013, 10:44AM
The challenge: Heineken in association with KLM airlines approached Ink (the global inflight magazine experts) to source a creative media idea to bring to life their global ALIVE campaign.
Connected Campaign of the Month: Secret Escapes
Connected Campaign of the Month: Secret Escapes
by Staff
26 July 2013, 02:49PM
The exclusive travel website has been using Facebook tools to engage with its existing members and attract new ones.
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