Tuesday, 30 July 2013

Breaking news from Brand Republic - ITV, Northern & Shell, VivaKi, Publicis/Omnicom merger, Media Week Awards 2013

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Latest news

ITV pre-tax profits up 11% led by non-spot revenue
ITV pre-tax profits up 11% led by non-spot revenue
by Maisie McCabe
30 July 2013, 09:10AM
ITV has reported pre-tax profits of £179 million in the first six months of 2013, up 11 per cent year on year, as growth in non-spot revenues helped the broadcaster increase overall revenue by 1 per cent.
Northern & Shell's TV Pick closes after 22 issues
Northern & Shell's TV Pick closes after 22 issues
by Louise Ridley
29 July 2013, 04:34PM
Northern & Shell's weekly listings magazine TV Pick will close tomorrow, four months after it launched in March.
Agencies raise concerns over procurement involvement in pitches
Agencies raise concerns over procurement involvement in pitches
by Ian Darby
30 July 2013, 09:18AM
The role of client procurement departments in pitch processes has emerged as a major concern among agencies, according to a survey from the Institute of Practitioners in Advertising.
VivaKi promotes Hopwood to head of platform, EMEA
VivaKi promotes Hopwood to head of platform, EMEA
by Simon Nias
30 July 2013, 09:25AM
VivaKi has promoted Danny Hopwood, the director of product for Publicis Groupe's online audience targeting operation Audience on Demand (AOD) in the UK, to the new position of head of platform, EMEA.
Transient social technologies can bring brands closer to consumers
Transient social technologies can bring brands closer to consumers
by Mel Exon
30 July 2013, 08:00AM
Reading about the recent death of Bert Stern, the photographer most famous for his "last sitting" photographs of Marilyn Monroe, and, closer to home, the advertising shots he took for Smirnoff in the 1950s, you cannot help but admire how iconic his w...
Promotion: Unlocking the full potential of Facebook marketing

How do you launch the right content to drive engagement and sales? Tell us in our new survey and be in with the chance of winning an iPad mini.
 

Also in the news

Idea of the week: Heineken premiers 3D ads in inflight Magazines
by Staff, 29 July 2013, 10:44AM
Carat and MEC lead nominations at Media Week Awards 2013
by Simon Nias, 29 July 2013, 12:50PM
Publicis merger a bad deal for Omnicom shareholders, says Sorrell
by Simon Nias, 29 July 2013, 11:02AM
Understanding the limitations of ad targeting
by Jane Bainbridge, 30 July 2013, 08:40AM

Opinion

Helen Edwards: The true meaning of 'customer insight' - and why marketers should treat it with care
Helen Edwards: The true meaning of 'customer insight' - and why marketers should treat it with care
by Helen Edwards
29 July 2013, 12:20PM
Consumer insights are, by definition, rare. There - see what I've just done? I've slammed together two words not commonly found in the same sentence: "insight" and "definition".
Claire Beale: Earning a seat on the board
Claire Beale: Earning a seat on the board
by Claire Beale
29 July 2013, 12:15PM
When I began as editor of Marketing six months ago, I spent a very nice few weeks having as many coffees, lunches, cocktails and dinners with marketers as I could.
Latest Blog Entries
BANGS FOR BUCKS
Dave Trott, 30 July 2013
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It's a wrap
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Top ten bargaining tips - Part 1
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Promotional features

Social media for grown ups
Social media for grown ups
by Katy Woodrow-Hill
24 July 2013, 12:00AM
For social media marketing to evolve as a discipline, practitioners must start to influence brand strategies
Be fallible, be social
Be fallible, be social
by Kerrie Finch
25 July 2013, 12:00AM
To be able to direct the conversation, brands need to step down from their pedestal and be a part of it - even if they expose the odd flaw along the way.
Wait until lunchtime to tweet
Wait until lunchtime to tweet
by Laura Howes
25 July 2013, 11:52AM
With 1.1 billion users on Facebook and 500 million on Twitter, nearly 4/5 people online use social media or blogging sites. Women make up 71% of active social networkers - in fact, Plastick Media and Voltier Digital found that the only social network...
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