Wednesday 17 July 2013

Breaking news from Brand Republic - CBS Outdoor, Coke, Evian, MasterCard, The Apprentice

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Latest news

CBS Outdoor sold to Platinum Equity for $225m
CBS Outdoor sold to Platinum Equity for $225m
by Arif Durrani
16 July 2013, 08:20PM
Platinum Equity, a global mergers and acquisition specialist, has made an "irrevocable binding offer" to acquire the assets of CBS Outdoor International in a deal valued at $225 million, subject to completion of works council consultation and other c...
Coke ad banned for misleading exercise claims
Coke ad banned for misleading exercise claims
by Matthew Chapman
17 July 2013, 08:30AM
Coca-Cola has had an ad banned for misleading consumers about the amount of physical activity they would need to do in order to burn off the calories in a can of the drink.
Evian leads most-shared baby ads as country awaits royal heir
Evian leads most-shared baby ads as country awaits royal heir
by Ben Hall
17 July 2013, 09:02AM
Evian's "roller babies" has been crowned the most-shared ad in a list of baby-themed work, collated ahead of the arrival of the Duke and Duchess of Cambridge's first child.
MasterCard prepares global Priceless Cities launch
MasterCard prepares global Priceless Cities launch
by Alex Brownsell
17 July 2013, 08:48AM
MasterCard is gearing up for a global marketing campaign to promote its 'Priceless Cities' initiative, offering residents and visitors to major cities exclusive discounts and experiences.
Brave agency to appear in The Apprentice final
Brave agency to appear in The Apprentice final
by Chloe Smith
17 July 2013, 09:12AM
Brave, the creative agency, will appear in tonight's final of 'The Apprentice' to help the two finalists turn their business proposals into brands as they vie for Lord Sugar's £250,000 investment and business partnership.
Renault burlesque ad banned for objectifying women
Renault burlesque ad banned for objectifying women
by Loulla-Mae Eleftheriou-Smith
17 July 2013, 09:30AM
Renault's YouTube ad involving secretly filmed footage of women for its Clio range has been banned by the ad watchdog for exploiting women.
Take a trip down memory lane with new coffee house Central Perk
Take a trip down memory lane with new coffee house Central Perk
by Loulla-Mae Eleftheriou-Smith
17 July 2013, 09:45AM
Nearly 10 years after Ross, Rachel, Monika, Chandler, Phoebe and Joey visited infamous coffee house Central Perk for the last time, Warner Bros has resurrected it for UK consumers, down to the last cup.
Savile-related investigations cost the BBC almost £5m
Savile-related investigations cost the BBC almost £5m
by Chloe Smith
16 July 2013, 05:04PM
The remuneration for executive directors rose by more than 60 per cent at the BBC last year, fuelled by the high costs of legal fees and pay-offs.
Promotion: Unlocking the full potential of Facebook marketing

How do you launch the right content to drive engagement and sales? Tell us in our new survey and find out what your peers are doing as well.
 

Also in the news

Diageo's Ian Wright to depart as Charlotte Lambkin takes top comms role
by Daniel Farey-Jones and Alec Mattinson, 16 July 2013, 12:47PM
Guardian News & Media reports losses of £30.9m
by Arif Durrani, 16 July 2013, 12:36PM
Sky Sports turns to David Beckham in turf war against BT
by Arif Durrani, 15 July 2013, 12:23PM
Freesat hands lucrative consumer and corporate brief to Kaper
by John Owens, 17 July 2013, 08:00AM
Asos parts company with Kate Bostock after half a year
by Matthew Chapman, 16 July 2013, 03:09PM
Guardian's CEO Miller: 'We are reaping the benefits of digital'
by Arif Durrani, 16 July 2013, 12:40PM
Lego ties up with Disney's 'Teen Beach Movie'
by Louise Ridley, 16 July 2013, 01:21PM
Phil Andrews takes chairman role at Google Adwords specialist
by Ian Darby, 16 July 2013, 01:22PM
Gatorade launches campaign for 'one more'
by Maisie McCabe, 16 July 2013, 09:45AM

Opinion

Gone in 20 seconds: why people stop watching online B2B videos
Gone in 20 seconds: why people stop watching online B2B videos
by Matt Smith
12 July 2013, 01:26PM
Think of a Hollywood movie trailer and a TV ad. What do they have in common?
The trouble with Twitter sources
The trouble with Twitter sources
by Anthony Hilton
12 July 2013, 12:00AM
The head of one of the big consultancies recently asked me who were the bloggers for whom I had most respect. Rather than answer I asked why he wanted to know.
Royal baby buzz shouldn't blind marketers to the reality of modern families
Royal baby buzz shouldn't blind marketers to the reality of modern families
by David Howard
12 July 2013, 09:00AM
The royal baby is on its way but brands need to understand that families come in many forms, writes David Howard, head of planning, Fold7.
Whisper it but, at long last, there's optimism in the air
Whisper it but, at long last, there's optimism in the air
by Danny Rogers
11 July 2013, 08:00AM
As I write, a worrying outbreak of optimism appears to be afflicting the British marketing and media sector.
Connecting to people 'formerly known as the audience'
Connecting to people 'formerly known as the audience'
by Sue Unerman
11 July 2013, 08:00AM
This is the BBC digital director Ralph Rivera's view of the next stage of broadcast. He says that internet-native companies such as Amazon and Facebook deal with people as individuals, not as a broad "audience", and that most TV programme-makers don'...
A view from the top
A view from the top
by Lindsay Pattison
11 July 2013, 08:00AM
I have a bit of a split personality right now, with two full-time roles at Maxus. I'm asked about work/life balance a lot. The reality is that I have no balance. I just have a blessed life, of which work is a massive part. I'm lucky that Mr P is also...
A view from the bottom
A view from the bottom
by Laura Parker
11 July 2013, 08:00AM
Generally, my day-to-day life at We Are Social involves a little more desk work and a lot less hip-shaking than in the past week.
Structural damage needs fixing at 36 Golden Square
Structural damage needs fixing at 36 Golden Square
by Jeremy Lee
11 July 2013, 08:00AM
Joints, as someone once said, are for butchers. It seems an appropriate metaphor given that, with a few notable exceptions (such as the clubbable friends Tom Knox and Richard Warren at DLKW Lowe), the creation of joint leadership roles usually end up...
Intelligence
Public Health England: Awkward Conversations
Public Health England: Awkward Conversations
by
15 July 2013, 02:59PM
Launch date: 1 October 2012 Aim Public Health England set us two challenges: prevent teenagers from deciding to smoke or take drugs, and delay their decisions to drink alcohol and have sex until they re legally old enough. We focused on gett...
Farjo Institute: Hair transplant surgery
Farjo Institute: Hair transplant surgery
by
15 July 2013, 02:55PM
Launch date: 11 June 2012 Aim Position Dr Farjo as the UK s leading authority on hair transplant surgery within the national media. Raise awareness amongst men of what hair transplantation can achieve. Demonstrate how hair transplant s...
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