Latest news | | | | | | Platinum Equity, a global mergers and acquisition specialist, has made an "irrevocable binding offer" to acquire the assets of CBS Outdoor International in a deal valued at $225 million, subject to completion of works council consultation and other c... | | | | | | | Coca-Cola has had an ad banned for misleading consumers about the amount of physical activity they would need to do in order to burn off the calories in a can of the drink. | | | | | | | Evian's "roller babies" has been crowned the most-shared ad in a list of baby-themed work, collated ahead of the arrival of the Duke and Duchess of Cambridge's first child. | | | | | | | MasterCard is gearing up for a global marketing campaign to promote its 'Priceless Cities' initiative, offering residents and visitors to major cities exclusive discounts and experiences. | | | | | | | Brave, the creative agency, will appear in tonight's final of 'The Apprentice' to help the two finalists turn their business proposals into brands as they vie for Lord Sugar's £250,000 investment and business partnership. | | | | | | | Renault's YouTube ad involving secretly filmed footage of women for its Clio range has been banned by the ad watchdog for exploiting women. | | | | | | | Nearly 10 years after Ross, Rachel, Monika, Chandler, Phoebe and Joey visited infamous coffee house Central Perk for the last time, Warner Bros has resurrected it for UK consumers, down to the last cup. | | | | | | | The remuneration for executive directors rose by more than 60 per cent at the BBC last year, fuelled by the high costs of legal fees and pay-offs. | | | | Promotion: Unlocking the full potential of Facebook marketing |
| How do you launch the right content to drive engagement and sales? Tell us in our new survey and find out what your peers are doing as well. | | | | Opinion | | | | | | Think of a Hollywood movie trailer and a TV ad. What do they have in common? | | | | | | | The head of one of the big consultancies recently asked me who were the bloggers for whom I had most respect. Rather than answer I asked why he wanted to know. | | | | | | | The royal baby is on its way but brands need to understand that families come in many forms, writes David Howard, head of planning, Fold7. | | | | | | | As I write, a worrying outbreak of optimism appears to be afflicting the British marketing and media sector. | | | | | | | This is the BBC digital director Ralph Rivera's view of the next stage of broadcast. He says that internet-native companies such as Amazon and Facebook deal with people as individuals, not as a broad "audience", and that most TV programme-makers don'... | | | | | | | I have a bit of a split personality right now, with two full-time roles at Maxus. I'm asked about work/life balance a lot. The reality is that I have no balance. I just have a blessed life, of which work is a massive part. I'm lucky that Mr P is also... | | | | | | | Generally, my day-to-day life at We Are Social involves a little more desk work and a lot less hip-shaking than in the past week. | | | | | | | Joints, as someone once said, are for butchers. It seems an appropriate metaphor given that, with a few notable exceptions (such as the clubbable friends Tom Knox and Richard Warren at DLKW Lowe), the creation of joint leadership roles usually end up... | | | | Intelligence | | | | | | Launch date: 1 October 2012 Aim Public Health England set us two challenges: prevent teenagers from deciding to smoke or take drugs, and delay their decisions to drink alcohol and have sex until they re legally old enough. We focused on gett... | | | | | | | Launch date: 11 June 2012 Aim Position Dr Farjo as the UK s leading authority on hair transplant surgery within the national media. Raise awareness amongst men of what hair transplantation can achieve. Demonstrate how hair transplant s... | | | | | | Latest jobs | | PPC Manager | Recruiter NG Digital Marketing | Salary £30000 - £35000 per annum | Location London | | | | Sitecore Business Lead | Recruiter Barclay Meade | Salary £45000 - £55000 per annum + £30k OTE + benefits | Location London | | | | | |
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