Tuesday 30 July 2013

Digital AM - Lucozade, RNLI, adidas, VivaKi, Heineken

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Gareth Bale fronts £4m 'I believe' Lucozade campaign
Gareth Bale fronts £4m 'I believe' Lucozade campaign
by Loulla-Mae Eleftheriou-Smith
30 July 2013, 11:57AM
Lucozade Sport is launching a £4m campaign to educate consumers about how the brand can help improve people's sports performance, with the help of brand ambassadors Gareth Bale and Alex Oxlade-Chamberlain.
RNLI rolls out lifeguard finder app
RNLI rolls out lifeguard finder app
by Susan Billinge
30 July 2013, 11:12AM
RNLI has launched the 'You Don't Need To Pack The Lifeguard' campaign to promote its Beach Finder app, which locates the user's nearest beach with a lifeguard on duty.
Adidas opens Derrick Rose 'jump store' in East London
Adidas opens Derrick Rose 'jump store' in East London
by Matthew Chapman
30 July 2013, 11:20AM
Chicago Bulls star Derrick Rose took up residence at a "pop up store" in Hackney where all the Adidas shoes were free, as long as visitors could reach them from a ten foot high shelf.
Transient social technologies can bring brands closer to consumers
Transient social technologies can bring brands closer to consumers
by Mel Exon
30 July 2013, 08:00AM
Reading about the recent death of Bert Stern, the photographer most famous for his "last sitting" photographs of Marilyn Monroe, and, closer to home, the advertising shots he took for Smirnoff in the 1950s, you cannot help but admire how iconic his w...
VivaKi promotes Hopwood to head of platform, EMEA
VivaKi promotes Hopwood to head of platform, EMEA
by Simon Nias
30 July 2013, 09:25AM
VivaKi has promoted Danny Hopwood, the director of product for Publicis Groupe's online audience targeting operation Audience on Demand (AOD) in the UK, to the new position of head of platform, EMEA.
Promotion: From monologue to dialogue: Adding interaction to your presentations

Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience. Download the free report here
 

Also in the news

ITV pre-tax profits up 11% led by non-spot revenue
by Maisie McCabe, 30 July 2013, 09:10AM
Put your portfolio in your pocket
by Matt Smith, 29 July 2013, 02:16PM
Idea of the week: Heineken premiers 3D ads in inflight Magazines
by Staff, 29 July 2013, 10:44AM
Understanding the limitations of ad targeting
by Jane Bainbridge, 30 July 2013, 08:40AM
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Dave Trott, 30 July 2013
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It's a wrap
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BR Insight
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