| | | Infographic: summer blockbuster films ranked by Facebook marketing strategy | | 15 July 2013, 12:07PM |  In the run up to summer, the usual flurry of massive blockbusters are released in cinemas nationwide amid a deluge of publicity and hype. So we decided to take a look at the Facebook strategies of eight summer movies over the last two months to check out whether the films making big money at the box office are also making a big splash on social networks.
| | | | Basement Jaxx show to be live streamed into a tweet | | 15 July 2013, 12:05PM |  Maybe it's just my extreme laziness but I occasionally have moments on Twitter when someone posts a link to, for example, an Instagram image, and I just can't be bothered to click on it because I know it will open in a new tab or screen.
| | | | Content isn't maximised unless it works cross platform | | 15 July 2013, 12:04PM |  For the past three or four years, mobile has been purported to be the next big thing for everything from publishing to ecommerce. But it is only now that it is finally reaching critical mass, particularly in terms of the profitability of m-commerce, and having an undeniably substantial impact on the way in which we shop.
| | | | Do CEOs understand the importance of being digitally connected? | | 15 July 2013, 10:29AM |  Recent research by Sitecore examines how the CEOs of consumer-facing FTSE 350 companies are embracing digital technology and the benefits of a 'Personal Touch' leadership style. The Personal Touch is a two-way communication process, which places business leaders in direct contact with consumers for the purpose of their brand, image and reputation management, through digital channels such as social media platforms or a blog. The results reveal that firms with CEOs who employ a two-way communication approach, or the Personal Touch, statistically perform better in a commercial capacity than those who do not.
| | | | How social media turned us into a nation of Hyacinth Buckets | | 12 July 2013, 9:00AM |  We are well ensconced in the age of the show-off. Beach basks in the Mediterranean, Selfridges swing-bys at lunch and afternoon teas at exclusive hotels are no longer enough. Social media has made it possible for people to become editors-in-chief of their own lives, and everyone wants to sit at the helm of the glossiest magazine on the shelf. After all, what's the point in having a great time if nobody knows quite how great a time you've had? (If you met Harry from One Direction and didn't Instagram a photo, did you really meet Harry from One Direction at all?)
| | | | | | | Snacked to death: is bite-sized content killing us? | | 12 July 2013, 8:00AM |  Hectoring cabinet ministers and your gran have always promoted the virtues of three square meals a day. Get yourself a good nutritious blend of protein, carbohydrates and whatever's in broccoli. Good nourishment, leads to a healthy body and mind.
| | | | Facebook's teen troubles | | 12 July 2013, 7:00AM |  In digital circles, it's common knowledge that Facebook's growth and popularity amongst the teen demographic has slipped in recent months. Many reports have been published and some indicate a slump in growth simply because teenagers feel that Facebook is 'not cool' anymore. They are, instead, taking up the likes of Twitter, Tumblr, Reddit and, of course, Snapchat, in an apparently 'rebellious' move against Facebook.
| | | | | | | Coca-Cola connects with youth via Paul McCartney and live-streaming | | 11 July 2013, 10:33AM |  Coca-Cola has always understood the importance of differentiating itself and reaching customers where they want to be reached. Coca-Cola also knows how critical it is to give consumers the choice of what device they wanted to use and provide them with the best possible experience on that device. They equally realised the importance of content–and its ability to engage consumers, encourage involvement in conversations and share with friends–was vital. In a recent campaign they in turn employed a strategy to engage a youth audience and provide them with sticky content from Coca-Cola that they could then share and discuss with their community, thereby enhancing the company's image beyond what it already had achieved.
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