Friday 26 July 2013

Breaking news from Brand Republic - Sky, Sainsbury's, Netflix, Cadbury, Shelter, Wonga

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Latest news

Sky announces plans for cut-price TV box as profits rise 6%
Sky announces plans for cut-price TV box as profits rise 6%
by Maisie McCabe
26 July 2013, 09:38AM
BSkyB has announced plans to launch a £9.99 set-top box allowing people to watch on-demand content from Channel 5 and the BBC as well as its own Now TV, as it reported that pre-tax profits increased by 5.7 per cent.
Sainsbury's boss Justin King defends Vodafone deal
Sainsbury's boss Justin King defends Vodafone deal
by Gemma Charles
26 July 2013, 09:14AM
Sainsbury's chief executive Justin King has defended the supermarket's deal with Vodafone, following claims that his calls for fairer tax policies are undermined by partnering the mobile brand, which has been slammed for tax avoidance.
Campaign Viral Chart: O2's cat-dog finally takes first
Campaign Viral Chart: O2's cat-dog finally takes first
by Ben Hall
26 July 2013, 08:39AM
O2's ad depicting the story of a cat making the life-changing decision to "be more dog" moved from fourth place into first place this week.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
26 July 2013, 09:00AM
Grey London hires a trio of senior planners and Tony Blair's former comms chief Anji Hunter is to join Edelman, in this week's round-up of people moves in advertising, marketing and PR.
40% of children on social networks pretend to be aged 18 or over
40% of children on social networks pretend to be aged 18 or over
by Ben Bold
26 July 2013, 09:56AM
More than 40% of children are signing up to social media networks by claiming to be older than 18, subjecting them to targeted advertising for gambling, alcohol, slimming aids and sexual dating services, according to research from the Advertising Sta...
Netflix holds Europe-wide creative pitch
Netflix holds Europe-wide creative pitch
by James Swift
26 July 2013, 08:36AM
Netflix, the online video subscription service, is looking for a creative agency to work with in the UK and across Europe, as it establishes its position against rivals such as LoveFilm and BSkyB's Now TV.
Cadbury readies Christmas TV campaign
Cadbury readies Christmas TV campaign
by Matthew Chapman
26 July 2013, 09:19AM
Cadbury will launch its first Christmas television campaign this year for the overarching brand, having previously only run TV spots for its sub-brands.
Shelter publicises plight of beleaguered 'Bank of Mum & Dad'
Shelter publicises plight of beleaguered 'Bank of Mum & Dad'
by Ben Bold
25 July 2013, 04:03PM
Financial pressures are leading to the impending collapse of the 'Bank of Mum & Dad', a concept that lies at the heart of a Shelter campaign to stress how parents are increasingly unable to help their children get on the property ladder due to high p...
Wonga boss welcomes Archbishop's vow to put brand out of business
Wonga boss welcomes Archbishop's vow to put brand out of business
by Ben Bold
25 July 2013, 02:54PM
The Archbishop of Canterbury has told payday loan company Wonga that the Church of England will "compete you out of existence"; with Wonga founder Errol Damelin retorting that he "welcomes competition".
Stella Artois turns to acclaimed director Ben Wheatley for 'Connoisseur' series
Stella Artois turns to acclaimed director Ben Wheatley for 'Connoisseur' series
by Gemma Charles
26 July 2013, 09:00AM
Watch the latest viral videos from Stella Artois, Sky Sports and Honda.
Capella PR hired for £100m Zapp mobile payment app
Capella PR hired for £100m Zapp mobile payment app
by John Owens
26 July 2013, 09:27AM
Capella PR has been called up to promote a £100m scheme to drive mobile payments across the UK.
Viral review: Coca Cola ad is 'a little lacklustre'
Viral review: Coca Cola ad is 'a little lacklustre'
by Unruly
26 July 2013, 09:00AM
Social video expert Unruly evaluates the latest viral campaign from Coca-Cola.
Promotion: Unlocking the full potential of Facebook marketing

How do you launch the right content to drive engagement and sales? Tell us in our new survey and be in with the chance of winning an iPad mini.
 

Also in the news

Newspaper ABCs: Record traffic for Mirror ahead of Sun paywall
by Arif Durrani, 25 July 2013, 02:58PM
Internet and outdoor lead global ad spend growth
by Louise Ridley, 25 July 2013, 11:44AM
Ikea shows how to 'make small spaces big' with 360° virtual tour
by Matthew Chapman, 25 July 2013, 11:44AM
BA launches digital platform to help consumers 'picture your holiday'
by Loulla-Mae Eleftheriou-Smith, 25 July 2013, 11:24AM
Facebook revenue climbs 53% to $1.8bn as mobile surges
by Maisie McCabe, 25 July 2013, 09:17AM
Lastminute.com in talks with agencies ahead of CRM pitch
by Ian Darby, 25 July 2013, 08:00AM

Opinion

The geeks are taking over, but where is the money?
The geeks are taking over, but where is the money?
by Danny Rogers
25 July 2013, 08:00AM
What are we British good at? Motor sport and aviation (historically), sport (all of a sudden), infantile fawning to the royal family (most notably the BBC). But we have always been good at inventing stuff too - from the telescope to the telephone to ...
Soho and Shoreditch battle for adland's affections
Soho and Shoreditch battle for adland's affections
by Ian Darby
25 July 2013, 08:00AM
"UK start-ups flock to Silicon Roundabout," a headline in City AM boomed last week.
If you're actually working over the summer and need distraction, read on
If you're actually working over the summer and need distraction, read on
by Russell Davies
25 July 2013, 08:00AM
There's an end-of-term feeling around, isn't there? My son's slogging through the last few days of school - that time when you don't do any lessons, just watch half an episode of Top Gear and look forward to Thorpe Park.
Three years on, everyman Desmond commands more respect at Channel 5
Three years on, everyman Desmond commands more respect at Channel 5
by Arif Durrani
25 July 2013, 08:00AM
The summer holidays have finally arrived, as has our future king, so it's easy to forget the smaller milestones.
A view from the top
A view from the top
by Ian Haworth
25 July 2013, 08:00AM
One week São Paulo, the next New York and then straight onto Coventry. Ooooh, the glamour of it all.
A view from the bottom
A view from the bottom
by Joshua Dixon
25 July 2013, 08:00AM
Being a northerner down south can be hard at times. Usually, I'd buy a packet of crisps for 60p; now I'm overwhelmed with made-up-stick-an-extra-pound-on-variants, such as pomme de frites slices at £1.80!
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
25 July 2013, 08:00AM
Dear Jeremy, when a songwriter pens a tune, they are paid royalties each time that tune is played. Why can it not be the same with ads - when a brand decides to use our brilliant work again for a second year, rather than commission a new campaign, sh...
Intelligence
Dare's virtual-reality experiments
Dare's virtual-reality experiments
by Sean Thompson
25 July 2013, 08:00AM
Test-driving a car, exploring an exotic beach... virtual reality makes all things possible. It's a big opportunity for brands, Sean Thompson writes.
Outdoor's private equity sell-out divides opinion
Outdoor's private equity sell-out divides opinion
by Alasdair Reid
25 July 2013, 08:00AM
Is CBS Outdoor's proposed sale to Platinum Equity part of a worrying trend or just good business, Alasdair Reid asks.
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