Campaign Daily Fix - Guardian News & Media, Phil Andrews joins ATO, Gatorade, Vodafone, Lego and Disney

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Guardian News & Media reports losses of £30.9m by Arif Durrani, 16 July 2013, 12:36PM Guardian News & Media, home to The Guardian and Observer newsbrands, is said to be "heading in the right direction" following annual losses of £30.9 million in the year to 31 March. Phil Andrews takes chairman role at Google Adwords specialist by Ian Darby, 16 July 2013, 01:22PM Phil Andrews, the co-founder of Partners Andrews Aldridge, has joined creative search specialist The ATO Co as its chairman. Gatorade launches campaign for 'one more' by Maisie McCabe, 16 July 2013, 09:45AM Gatorade, the energy drink, has released a TV campaign to build on the idea that its Thirst Quencher drink can help sportspeople as they ask their bodies to perform "one more". Vodafone launches #hashtag holidays campaign by Chloe Smith, 16 July 2013, 01:04PM Vodafone has launched a digital campaign to promote its all-in-one travel package, by suggesting travellers pick their holiday destination based on where hashtags are trending in major European cities. Guardian's CEO Miller: 'We are reaping the benefits of digital' by Arif Durrani, 16 July 2013, 12:40PM Guardian Media Group is now reaping the benefits of adopting its digital-first strategy ahead of rivals following an operating loss of £54.8 million, according to group chief executive, Andrew Miller. Lego ties up with Disney's 'Teen Beach Movie' by Louise Ridley, 16 July 2013, 01:21PM Lego has signed up to an integrated sponsorship deal with Disney Channel's 'Teen Beach Movie', to promote the Friends toy range. IPG rebrands Indian and US outdoor specialists as Rapport by Chloe Smith, 16 July 2013, 09:58AM Interpublic has rebranded its US and Indian out-of-home agencies as Rapport, promoted the UK chief executive of the agency, Roy Jeans, to global chief, and rehired Mike Cooper to run the US arm. Diary - Mother of all protests 15 July 2013, 04:56PM London-based Mother creative director Hermeti Balarin wound up on the pages of a Sao Paolo newspaper last month after he attended protests near the Houses of Parliament on 18 June. Latest Work Diageo "think how you drink" by Marmalade Film & Media 16 July 2013, 11:08AM Diageo has launched an online video encouraging people to think about how much they drink on a night out. The film, which is being hosted on YouTube, shows people stumbling and falling on their faces after drinking too much. A voiceover describes th... Cumberland Farms "thirsty for your love" by Full Contact 16 July 2013, 09:36AM Cumberland Farms has released a TV ad featuring David Hasselhoff to promote its Farmhouse Blend iced coffee. The spot was created by Full Contact and takes the form of a cheesy music video. It was written by Chris Milne, art directed by Kevin Barlow ... Sky Broadband "telling Stelling" by WCRS 16 July 2013, 09:07AM Sky has launched a TV ad for its broadband service that parodies one of its earlier spots. The ad was created by WCRS and features the presenter Jeff Stelling marching into his broadband provider's offices to complain about his expensive broadband. A... Eurostar "the Tour de France" by Abbott Mead Vickers BBDO 15 July 2013, 02:46PM Eurostar has launched a press ad that tries to drum up at excitement at the prospect of another British winner at the Tour de France. The execution was created by Abbott Mead Vickers BBDO and depicts a map of Paris in the shape of a bike wheel. The a... Also in the News Unilever and Waitrose sign up to speak at IAB Engage by Maisie McCabe, 16 July 2013, 11:35AM MasterCard and Unilever replace Captcha words with brand messages by Matthew Chapman, 16 July 2013, 11:24AM Adidas drops Tyson Gay after he fails dope test by Loulla-Mae Eleftheriou-Smith, 16 July 2013, 09:26AM Blogs Managing meaning Jonathan Staines, 16 July 2013, 9:07AM REINFORCED CONCRETE Dave Trott, 16 July 2013, 8:07AM The crime of Ownerism Andy Nairn, 15 July 2013, 8:07PM STARTUP WEEKEND: Richard Fearn: Agencies and startups mistrust each other Campaign Guest, 15 July 2013, 3:07PM STARTUP WEEKEND: Vibrant media: TV ads aren’t being seen Campaign Guest, 12 July 2013, 10:07AM STARTUP WEEKEND: Eric Brotto: Startups are more than gizmos Campaign Guest, 12 July 2013, 9:07AM More Blogs Latest Jobs INTEGRATED agency - South West London - ACCOUNT MANAGER or Senior Account Manager x 2 - £27k-35K £27k-£35k, South West London Group Account Director - £70000.00 - £80000.00 per annum, London eLearning Programmes Designer Up to £40K, London Managing Consultant £30000 - £34000 per annum, City of London Account Executive - leading Manchester agency To £17k, Manchester More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.