Thursday, 18 July 2013

Campaign Daily Fix - Engine, Benecol, Canon, Isobar, Ciroc, Proximity, Tic Tac, Lloydspharmacy, BASF, Ascot

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Latest News

Olympics digital guru takes top role at Engine
by Ian Darby,
18 July 2013, 08:00AM
Olympics digital guru takes top role at Engine
Engine has signed up Alex Balfour, the former head of new media at LOCOG, as its first chief digital officer.
Benecol forced to find fresh creative agency
by Jeremy Lee,
18 July 2013, 08:00AM
Benecol forced to find fresh creative agency
Benecol, the Johnson & Johnson brand, is reviewing its UK advertising account.
Canon kicks off £50m pan-Euro ad contest
by Ian Darby,
18 July 2013, 08:00AM
Canon kicks off £50m pan-Euro ad contest
Camera giant seeks agency to work alongside Mcgarrybowen on a new roster to support forthcoming product innovations
Isobar UK promotes creative supremo Nick Bailey to CEO
by Louise Ridley,
18 July 2013, 08:00AM
Isobar UK promotes creative supremo Nick Bailey to CEO
Isobar UK has made the "left-field" move of promoting its executive creative director, Nick Bailey, to chief executive. He will replace Penny Herriman (pictured, below), who is leaving to become the global brand director for the fashion company Boden...
Hometown lands global Cîroc brief
by Jeremy Lee,
18 July 2013, 08:00AM
Hometown lands global Cîroc brief
Hometown London has picked up an international brief to handle the advertising for the Diageo vodka brand Cîroc ahead of a marketing push.
Steve Stretton named Proximity interim ECD
18 July 2013, 08:00AM
Steve Stretton named Proximity interim ECD
Steve Stretton, a co-founder of Archibald Ingall Stretton, has joined Proximity as its interim executive creative director after Caitlin Ryan stepped down last month to join Karmarama.
Ferrero hands Tic Tac ad account to The Corner
by Ian Darby,
18 July 2013, 08:00AM
Ferrero hands Tic Tac ad account to The Corner
Ferrero has appointed The Corner to handle UK advertising for Tic Tac.
Lloydspharmacy in agency search
by Louise Ridley,
18 July 2013, 08:00AM
Lloydspharmacy in agency search
Celesio, the German pharmaceutical company, is looking for an ad agency to support the expansion of its UK Lloydspharmacy brand across Europe.
M&C Saatchi scoops BASF global ad brief
by James Swift,
18 July 2013, 08:00AM
M&C Saatchi scoops BASF global ad brief
The chemical company BASF has appointed M&C Saatchi to its international corporate advertising account.
Ascot seeks shop for comms work
by James Swift,
18 July 2013, 08:00AM
Ascot seeks shop for comms work
Ascot, the racecourse, is looking to appoint a creative agency to create a comms campaign to expand its appeal throughout the year.

Latest Work

Asda.com "#savesummer" by Work Club
18 July 2013, 08:00AM
Asda.com
Asda is rolling out an integrated digital campaign to help mums save money when keeping their children occupied over the summer. It is the first activity from Work Club since winning the account earlier this month. All the ideas contained in the ads ...
O2 "be more dog app" by Lida
18 July 2013, 08:00AM
O2
O2 has released a smartphone app featuring the cat from its "be more dog" spot. The app, by Lida, allows users to type in a question and select a "dog" or "cat" response. The dog answer will be enthusiastic, while the cat response will be more misant...
National Express "instant summer" by Isobel
17 July 2013, 06:21PM
National Express
National Express has rolled out a press, outdoor and online campaign to persuade people to travel by coach during the summer months. The ads were created by Isobel. One execution, called "instant thrill", shows a woman on a carousel. Another, called ...
Halifax "Linda" by Adam & Eve/DDB
17 July 2013, 04:09PM
Halifax
Halifax has released the second ad in its campaign celebrating everyday heroes. Adam Eve/DDB created the campaign. The latest spot features a DIY store worker called Linda who goes out of her way to help customers. The ad was written by Matt Wollne...

Also in the News

Europe records 4.4% decline in ad spend as rest of globe recovers
by Matthew Chapman, 18 July 2013, 10:25AM
Future braces for job cuts after below-expected trading
by Maisie McCabe, 18 July 2013, 11:42AM
Publicis Groupe profits up 15% as Q2 revenue surges
by Maisie McCabe, 18 July 2013, 09:23AM
Ogilvy & Mather wins second Aerial Award
by Chloe Smith, 18 July 2013, 09:05AM
BBDO Worldwide promotes Walshe to Europe MD
by Ian Darby, 18 July 2013, 08:55AM
Game of Thrones boosts Blinkbox sales by 632%
by Arif Durrani, 18 July 2013, 11:28AM
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