Digital AM - AppStore, Twitter, TK Maxx, Heineken, Confused.com

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Five years on, why brands are finally getting the hang of AppStore by Simon Nias 10 July 2013, 11:00AM With AppStore today (10 July) celebrating its fifth birthday, Simon Nias investigates how brands are changing their approach to apps. Report tells advertisers to stop trying to be funny on Twitter by Susan Billinge 10 July 2013, 11:20AM Advertisers should stop trying to be funny if they want their videos to go viral and brands should launch video campaigns on a Wednesday to maximize sharing, according to new research. TK Maxx owner launches Europe-wide hunt for PR and social agency by Lynsey Barber 10 July 2013, 08:00AM TJX Europe, the business behind high street retailer TK Maxx, is searching for an agency to ramp up its PR and social media across Europe. Heineken to partner with Weve in £500k deal by Chloe Smith 09 July 2013, 04:43PM Heineken UK is partnering with Weve, the mobile joint venture, to promote its Bulmers, Strongbow and Foster's brands on mobile, in a deal worth an estimated half a million pounds. Backlash over Confused.com's alleged 'dogging' ad by Chloe Smith 09 July 2013, 04:24PM Confused.com has defended its latest ad starring Brian the robot after it emerged the advertising watchdog is assessing the spot after complaints that it shows a couple 'dogging'. Invest in London's creative and tech sector, report says by Chloe Smith 10 July 2013, 09:30AM London's technology, media and telecoms industries gen­erate £125 billion of GDP - £45 billion of which comes from the advertising industry - and financial services should take more risks and invest in them, according to a report published this week. VisitBritain merges digital and marketing teams as Philip Taylor takes up reigns by Loulla-Mae Eleftheriou-Smith 09 July 2013, 01:19PM VisitBritain has promoted Philip Taylor to head of marketing as the tourism agency merges its digital and marketing teams to ensure greater integration across all future work. Clear Channel hires Errol Baran as part of a major new initiative by Chloe Smith 09 July 2013, 12:26PM Errol Baran, the former commercial director for Vevo, has joined Clear Channel UK as managing director of the company's major new initiative, code-named Project X. Promotion: Mobile 2013: Top 5 Need-to-Knows to Fully Cash In Apps or mobile ads – what works best for you? Find out with case studies from Unilever, Papa Johns and Hotels.com in this new report – free to download here   Also in the news Hunt to find fittest person in media hots up by Ben Hall and Georgina Brazier, 10 July 2013, 09:56AM DMGT to expand paid content offer with MoS Plus iPad edition by Arif Durrani, 09 July 2013, 02:06PM VisitBritain merges digital and marketing teams as Philip Taylor takes up reigns by Loulla-Mae Eleftheriou-Smith, 09 July 2013, 01:19PM Facebook and Twitter mistrusted by local communities, says YouGov by Matthew Chapman, 09 July 2013, 11:02AM Facebook rolls out Graph Search for US users by Susan Billinge, 09 July 2013, 09:49AM Latest Blog Entries Clicks and mortar Greg Taylor, 10 July 2013 STARTUP WEEKEND: Wayne Brown: They'll lose a weekend, but what will we gain? Campaign Guest, 09 July 2013 Mark Howe on the philosophy of Google NABS, 09 July 2013 Music to brands' ears Sophie Burke, 09 July 2013 Is it a case of 'Back to the Future' for commerce? Andy Farmer, 09 July 2013 Digital brands must invest in society to avoid future backlash Paul Frampton, 09 July 2013 Latest jobs Strategic Digital Account Director - Leading Digital Agency Recruiter ADLIB Salary £45000 - £50000 per annum Location Bristol Account Director - Contract Recruiter Met Marketing Salary £35000 - £45000 per annum Location West Yorkshire Senior Account Executive Recruiter Purple Consultancy Salary £27000 per annum Location London Marketing Executive Recruiter Hitachi Europe ltd Salary £15.000 to £25,000 Location Maidenhead, Berkshire E-commerce Manager Recruiter Just Digital Salary £45000 - £55000 per annum + Bonus and Share Options Location London Senior Community Manager Recruiter Purple Consultancy Salary £28000 - £35000 per annum Location London BR Insight Harness The Power Of Your Customer's Digital Voice (Expert Reports) All customers have the potential to become your brand advocates, driving... 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