Wednesday, 10 July 2013

Breaking news from Brand Republic - Unilever, Men's Fitness' fittest person in media, Mother, Dove

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Latest news

Unilever escapes ad ban after Lynx accused of playing on racial stereotypes
Unilever escapes ad ban after Lynx accused of playing on racial stereotypes
by Alex Brownsell
10 July 2013, 09:30AM
Unilever has escaped censure from the advertising watchdog, after consumers complained that a video ad for its Lynx brand was "irresponsible" and played on racial stereotypes.
Hunt to find fittest person in media hots up
Hunt to find fittest person in media hots up
by Ben Hall and Georgina Brazier
10 July 2013, 09:56AM
Manning Gottlieb OMD has thrown down a challenge to rival media agencies involved in the Men's Fitness search to find the fittest person in media.
Mother promotes Sara Tate to new managing director role
Mother promotes Sara Tate to new managing director role
by James Swift
10 July 2013, 09:48AM
Mother London has promoted its new business head, Sara Tate, to the newly created role of managing director.
Dove tackles women's 'camera shy' self-consciousness in film
Dove tackles women's 'camera shy' self-consciousness in film
by
10 July 2013, 09:00AM
Women's self-consciousness and reluctance to be unexpectedly captured on camera is the focus of a "Camera Shy" film as part of Dove's "Campaign for real beauty".
Invest in London's creative and tech sector, report says
Invest in London's creative and tech sector, report says
by Chloe Smith
10 July 2013, 09:30AM
London's technology, media and telecoms industries gen­erate £125 billion of GDP - £45 billion of which comes from the advertising industry - and financial services should take more risks and invest in them, according to a report published this week.
Top ten ads of the week
Top ten ads of the week
by Staff
10 July 2013, 09:00AM
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Backlash over Confused.com's alleged 'dogging' ad
Backlash over Confused.com's alleged 'dogging' ad
by Chloe Smith
09 July 2013, 04:24PM
Confused.com has defended its latest ad starring Brian the robot after it emerged the advertising watchdog is assessing the spot after complaints that it shows a couple 'dogging'.
Mindshare appoints ex-Publicis Groupe leader Kinsella as CEO
Mindshare appoints ex-Publicis Groupe leader Kinsella as CEO
by Arif Durrani
09 July 2013, 05:50PM
Mindshare has appointed Publicis Groupe's former Digitas leader Colin Kinsella as its new chief executive for North America, ending Antony Young's time at the helm after less than two years.
Heineken to partner with Weve in £500k deal
Heineken to partner with Weve in £500k deal
by Chloe Smith
09 July 2013, 04:43PM
Heineken UK is partnering with Weve, the mobile joint venture, to promote its Bulmers, Strongbow and Foster's brands on mobile, in a deal worth an estimated half a million pounds.
DMGT to expand paid content offer with MoS Plus iPad edition
DMGT to expand paid content offer with MoS Plus iPad edition
by Arif Durrani
09 July 2013, 02:06PM
Daily Mail & General Trust is set to launch a new foray into paid for digital content with the addition of Mail on Sunday to its Mail Plus iPad app this weekend.
Promotion: Brand Republic launches #BigQuestionsLive – 4th July

BR's first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more – LIVE. Secure your seat now
 

Also in the news

Gordon Brown's ex-spokesman on what Labour needs from its marketing
by Iain Bundred, 09 July 2013, 01:11PM
VisitBritain merges digital and marketing teams as Philip Taylor takes up reigns
by Loulla-Mae Eleftheriou-Smith, 09 July 2013, 01:19PM
J2O designs a 'human fruit machine' using beer mats
by Matthew Chapman, 09 July 2013, 11:50AM
Facebook rolls out Graph Search for US users
by Susan Billinge, 09 July 2013, 09:49AM
ECB partners with YouTube to live stream the Ashes series
by Chloe Smith, 08 July 2013, 03:57PM

Opinion

You've got to fight for your right to partake
You've got to fight for your right to partake
by Ruth Wyatt
05 July 2013, 08:00AM
Writing up the round table discussion that took place post-awards in Cannes was as inspiring as it was frustrating. It brought back into sharp focus the good, the bad and the ugly.
The right time for agencies to regain the role of brand custodian
The right time for agencies to regain the role of brand custodian
by Debbie Simmons
08 July 2013, 03:28PM
Budgets under siege, brands challenged by all manner of outside forces as well as internal market pressures.....2013 might seem a strange time to launch a new marketing agency.
Ads should be the solution, not the scapegoat, for MPs
Ads should be the solution, not the scapegoat, for MPs
by Danny Rogers
04 July 2013, 08:00AM
Make no mistake: advertising, however you define it, is phenomenally powerful.
Helen Edwards: Brands, journalists and the truth about
Helen Edwards: Brands, journalists and the truth about "brand journalism"
by Helen Edwards
01 July 2013, 11:20AM
It was the answer that Jeremy Paxman is purported to have given when asked what runs through his mind during his Newsnight interviews: "Why is this bastard lying to me?"
We need to create a new language to understand opaque media systems
We need to create a new language to understand opaque media systems
by Russell Davies
04 July 2013, 11:00AM
Well, my experimental cups of tea with you, the reader, seem to be going well. Everyone has been illuminating and friendly, almost no-one has tried to sell me anything, and a theme has already emerged - the idea that we are going to have to get good ...
Supermarkets must remove the creative shackles
Supermarkets must remove the creative shackles
by Ian Darby
04 July 2013, 08:00AM
Aldi and Lidl's aside, the majority of supermarket ads are eminently forgettable. Aldi has, quite rightly, won plaudits for its charming series of TV vignettes by McCann Manchester. Lidl's press ads occasionally stand out in a sea of mediocrity. Exec...
A view from the top
A view from the top
by Mark Denton
04 July 2013, 08:00AM
Hello, Mark Denton speaking. How can I help? Yes, you mentioned that there's not a lot of money on this one in the pre-pre-pre-pre-prod. No, don't worry about it. It's not that unusual nowadays.
A view from the bottom
A view from the bottom
by Josh Cadwallader
04 July 2013, 08:00AM
My Monday starts at Heathrow waiting for another long-haul flight to our Shanghai offices... I'm joking. It actually starts with a long-haul Underground commute, reading David Ogilvy's timeless preachings about how TV is "the next big thing" in adver...
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
04 July 2013, 12:00AM
Intelligence
For social success, brands must ditch corporate jargon and be more human
For social success, brands must ditch corporate jargon and be more human
by Nicola Green
08 July 2013, 08:45AM
Brands need to grasp the importance of having a human presence on social media, writes Nicola Green.
The C-Word: Five rules for the new content era
The C-Word: Five rules for the new content era
by Nicola Kemp
05 July 2013, 08:00AM
The lean-back, passive model of mass-market media consumption is under attack. But are brands in danger of viewing content as the marketing industry's "silver bullet", asks Nicola Kemp.
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