Latest news | | | | | | Unilever has escaped censure from the advertising watchdog, after consumers complained that a video ad for its Lynx brand was "irresponsible" and played on racial stereotypes. | | | | | | | Manning Gottlieb OMD has thrown down a challenge to rival media agencies involved in the Men's Fitness search to find the fittest person in media. | | | | | | | Mother London has promoted its new business head, Sara Tate, to the newly created role of managing director. | | | | | | | Women's self-consciousness and reluctance to be unexpectedly captured on camera is the focus of a "Camera Shy" film as part of Dove's "Campaign for real beauty". | | | | | | | London's technology, media and telecoms industries generate £125 billion of GDP - £45 billion of which comes from the advertising industry - and financial services should take more risks and invest in them, according to a report published this week. | | | | | | | Counting down the ten most recalled ads, in association with TNS and Ebiquity. | | | | | | | Confused.com has defended its latest ad starring Brian the robot after it emerged the advertising watchdog is assessing the spot after complaints that it shows a couple 'dogging'. | | | | | | | Mindshare has appointed Publicis Groupe's former Digitas leader Colin Kinsella as its new chief executive for North America, ending Antony Young's time at the helm after less than two years. | | | | | | | Heineken UK is partnering with Weve, the mobile joint venture, to promote its Bulmers, Strongbow and Foster's brands on mobile, in a deal worth an estimated half a million pounds. | | | | | | | Daily Mail & General Trust is set to launch a new foray into paid for digital content with the addition of Mail on Sunday to its Mail Plus iPad app this weekend. | | | | Promotion: Brand Republic launches #BigQuestionsLive – 4th July |
| BR's first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more – LIVE. Secure your seat now | | | | Opinion | | | | | | Writing up the round table discussion that took place post-awards in Cannes was as inspiring as it was frustrating. It brought back into sharp focus the good, the bad and the ugly. | | | | | | | Budgets under siege, brands challenged by all manner of outside forces as well as internal market pressures.....2013 might seem a strange time to launch a new marketing agency. | | | | | | | Make no mistake: advertising, however you define it, is phenomenally powerful. | | | | | | | It was the answer that Jeremy Paxman is purported to have given when asked what runs through his mind during his Newsnight interviews: "Why is this bastard lying to me?" | | | | | | | Well, my experimental cups of tea with you, the reader, seem to be going well. Everyone has been illuminating and friendly, almost no-one has tried to sell me anything, and a theme has already emerged - the idea that we are going to have to get good ... | | | | | | | Aldi and Lidl's aside, the majority of supermarket ads are eminently forgettable. Aldi has, quite rightly, won plaudits for its charming series of TV vignettes by McCann Manchester. Lidl's press ads occasionally stand out in a sea of mediocrity. Exec... | | | | | | | Hello, Mark Denton speaking. How can I help? Yes, you mentioned that there's not a lot of money on this one in the pre-pre-pre-pre-prod. No, don't worry about it. It's not that unusual nowadays. | | | | | | | My Monday starts at Heathrow waiting for another long-haul flight to our Shanghai offices... I'm joking. It actually starts with a long-haul Underground commute, reading David Ogilvy's timeless preachings about how TV is "the next big thing" in adver... | | | | | Intelligence | | | | | | Brands need to grasp the importance of having a human presence on social media, writes Nicola Green. | | | | | | | The lean-back, passive model of mass-market media consumption is under attack. But are brands in danger of viewing content as the marketing industry's "silver bullet", asks Nicola Kemp. | | | | | | Latest jobs | | | | Senior Account Manager | Recruiter Blue Skies Marketing Recruitment | Salary £36000 - £40000 per annum | Location East Midlands | | | | | |
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