| | | | How brands can finally monetize Facebook | | 26 July 2013, 8:45AM |  Vanity marketing has had its day. Organisations can no longer afford to spend money on social media campaigns that deliver no quantifiable return. It is time for Facebook to justify its $80bn valuation and for social marketers to demonstrate something more tangible than nebulous brand recognition figures.
| | | | Call for submissions: the Best Digital Marketing Campaigns in the World | | 26 July 2013, 8:20AM |  Publisher Kogan Page and author Damian Ryan are on the hunt for the final campaigns to be included in the second edition of The Best Digital Marketing Campaigns in the World.
The first edition of The Best Digital Marketing Campaigns in the World was a bestseller on Amazon’s e-book charts and translated into seven language, and some of the most recent hit campaigns, including Redbull’s incredible skydive (pictured), Evian's 31 ways to live young, and Red Rocket Media's Where irrelevant content is totally relevant are going to be in the next edition.
| | | | Infographic: what happened online in the past minute? | | 25 July 2013, 2:10PM |  We’ve probably all been there - a quick Google search for something you’re working on ends four hours later with you cursing yourself for falling into the rabbit hole once again. This infographic won’t stop it happening, but it might help you to feel a bit better about it.
| | | | | | | Want to reach young, affluent consumers? Then forget TV and advertise on trains | | 25 July 2013, 11:28AM |  With the new convenience of modern rail travel and the ever-increasing costs of car ownership and usage, the rail audience has grown exponentially. The number of individuals travelling on the major commuter routes covered by KBH On Train Media every four weeks is up 46% since 2011 to 5.7 million. But who exactly are today's rail travellers?
| | | | Behind The Great Firewall: social media in China | | 24 July 2013, 12:10PM |  It may not come as a surprise to learn that China has more web users than Western Europe. There are more than 591 million Chinese citizens online, about 44% of the Chinese population. What may raise eyebrows is the fact that despite being the most visited website in the world, Facebook is used by less than 1% of the Chinese population.
| | | | Social brands 6: Listen and Learn | | 24 July 2013, 9:25AM |  As we saw in a previous post in this Social Brands series, marketing is all about creating mutually beneficial exchanges of value.
The nature of that value exchange will vary between brands and audiences and over time, but in order for marketers to deliver maximum value to their brands, it holds that they need to understand what value looks like for their audiences.
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