Thursday 11 July 2013

Digital AM - Colgate, Apple, the Ashes, Twitter, Bebo, LBi

 
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Latest news

 
Colgate takes #brushswap campaign online in a bid to regain credibility  
Colgate takes #brushswap campaign online in a bid to regain credibility
by Loulla-Mae Eleftheriou-Smith
11 July 2013, 11:24AM
 
Colgate is taking its #brushswap promotion online in order to rectify its bungled promotion held at London Waterloo rail station this week.
 
Apple found guilty of price-fixing ebooks  
Apple found guilty of price-fixing ebooks
by Ben Bold
11 July 2013, 10:30AM
 
Apple has been found guilty of price-fixing, with a US judge ruling that that it had "played a central role" in a conspiracy to raise prices of ebooks above the $9.99 price favoured by Amazon.
 
The social networker  
The social networker
by James Swift
11 July 2013, 08:00AM
 
The comedian David Schneider wants to help brands optimise social media by using humour.
 
Ashes cricket fans 'Face Off' on Twitter  
Ashes cricket fans 'Face Off' on Twitter
by Susan Billinge
11 July 2013, 11:45AM
 
Brands2Life is rolling out a website for both England and Australia cricket fans to track their teams' success on social media, including Twitter, Facebook and Instagram.
 
Brands can expect boost from Twitter retargeting  
Brands can expect boost from Twitter retargeting
by Arif Durrani
11 July 2013, 08:00AM
 
The social network's retargeting service promises to improve ad engagement by using third-party data.
 
Six tips on how to make your video content more shareable  
Six tips on how to make your video content more shareable
by Phil Townend
11 July 2013, 09:30AM
 
What makes a video become a social video sensation and why do some online ads spread like wildfire across the web while others flounder, asks Phil Townend, MD EMEA Unruly.
 
Can Bebo regain its popularity?  
Can Bebo regain its popularity?
by Alasdair Reid
11 July 2013, 08:00AM
 
Will the once-pioneering site, back in the hands of its founders, succeed where MySpace failed?
 
LBi lands search brief for Danone baby sites  
LBi lands search brief for Danone baby sites
by Louise Ridley
11 July 2013, 08:00AM
 
Danone has hired LBi as the search agency for its baby advice websites C&G Baby Club and Aptaclub, as it looks to develop a content-led strategy aimed at mothers with babies over the age of six months.
 
Tribal DDB lands global brief for Adidas Originals  
Tribal DDB lands global brief for Adidas Originals
by Staff
11 July 2013, 08:00AM
 
Adidas Originals, the casual sportswear range, has handed a global digital content brief to Tribal DDB.
 
Krow buys digital business Clusta  
Krow buys digital business Clusta
by Louise Ridley
11 July 2013, 08:00AM
 
Krow has bought the full-service interactive agency Clusta out of administration to boost its digital credentials.
 
Agencies vie for KP Snacks creative and digital accounts  
Agencies vie for KP Snacks creative and digital accounts
by Louise Ridley
11 July 2013, 08:00AM
 
Intersnack, the German company that owns KP Snacks, has called creative and digital pitches for its UK business that includes the McCoy's, Hula Hoops and KP Nuts brands.
 
Facebook defends 'broad range of offensive content' amid advertiser backlash  
Facebook defends 'broad range of offensive content' amid advertiser backlash
by Matthew Chapman
10 July 2013, 04:30PM
 
Facebook's European policy chief said the social network's philosophy is to allow people freedom "to be pretty offensive online" as it brings into place restrictions on the types of pages that can carry ads.
 
 
Promotion: Stepping up to the digital retail challenges of 2013
From UGC to emerging platforms, this report provides insight into the current state of the market, looking at the trends that make up 2013’s online experience. Download it here
 

Also in the news

 
News UK leads the charge as the idea of paid digital access gains momentum
by Arif Durrani, 11 July 2013, 11:00AM
 
Publicis buys Net@lk as part of its €3bn acquisition plan
by Chloe Smith, 10 July 2013, 04:13PM
 
Hunt to find fittest person in media hots up
by Ben Hall and Georgina Brazier, 10 July 2013, 09:56AM
 
Unilever escapes ad ban after Lynx accused of playing on racial stereotypes
by Alex Brownsell, 10 July 2013, 09:30AM
 
Five years on, why brands are finally getting the hang of AppStore
by Simon Nias, 10 July 2013, 11:00AM
 
Report tells advertisers to stop trying to be funny on Twitter
by Susan Billinge, 10 July 2013, 11:20AM
 
 
Latest Blog Entries
 
James Papworth: Is advertising good for the soul?
Media Week Guest, 11 July 2013
 
STARTUP WEEKEND: Craig Mawdsley: "Ad recruitment needs a rethink"
Campaign Guest, 11 July 2013
 
Connecting to people "formerly known as the audience".
Sue Unerman, 11 July 2013
 
Step aside Usain - this summer's campaigns are all about ME(dia)
Phuong Nguyen, 11 July 2013
 
Eye-droppingly gorgeous
Greg Taylor, 11 July 2013
 
Australian media are down (under) but not out
John Carroll, 11 July 2013
 
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Recruiter ADLIB
Salary £45000 - £50000 per annum
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Recruiter Blue Skies Marketing Recruitment
Salary £27000 - £30000 per annum
Location London
 
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