| | | Latest News | | | | | Omnicom and Publicis Groupe have confirmed that they intend to merge and form the world's largest communications, advertising, marketing and digital services company, at a press conference in Paris yesterday afternoon. | | | | | | Sir Martin Sorrell has poured cold water on the so-called "merger of equals" between rival agencies Omnicom and Publicis Groupe, which was announced yesterday, questioning the value to the former's shareholders. | | | | | | David Jones, the chief executive of Havas Group, and Dominic Proctor, the global president of GroupM, have spoken out on the Publicis and Omnicom merger, while industry figures have hailed the deal as "groundbreaking in scale and complexity". | | | | | | Barcadi has consolidated the digital accounts for its range of brands, including Bombay Sapphire and Grey Goose, into Weapon7. | | | | | | Bauer Media, the owner of Kiss and FHM, has agreed an estimated £20 million to £25 million deal to buy Absolute Radio from Bennett, Coleman and Co, the owner of the Times of India. | | | | | | Publicis Groupe, the owner of Saatchi & Saatchi and Starcom Mediavest, and Omnicom, the owner of the OMD and BBDO networks, have confirmed plans to merge the two businesses. | | | | | | Com Hem, the telecoms company, has approached UK agencies with a brief to help launch the internet-connected TV service TiVo in Sweden | | | Latest Work | | | | | British Airways has unveiled a digital platform to help customers plan their holidays. Bartle Bogle Hegarty created the website, where users can create a mood board of their favourite holiday images. BA can then suggest destinations that the user may... | | | | | | Internet Explorer has created a character to front a campaign promoting the browser. The work, by Jam, comprises online and social media activity. It features Eddie, a geeky inventor who creates useless items for people who do not use Internet Explor... | | | | | | Virgin Holidays is running a TV spot and a series of idents on Sky, with the brand sponsoring programmes such as The Middle and Greatest Little Britons. The campaign, created by M C Saatchi, targets families. The 20-second ad and the 12 idents both f... | | | | | | Carling has released an online spot to coincide with news of the Duchess of Cambridge giving birth to a boy. The ad, by Creature, is part of Carling s "refreshingly perfect" campaign. It shows a decorator fixing up a baby s room, only to find that ... | | | | | | | |
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