Breaking news from Brand Republic - NSPCC, Xbox, Black Sabbath, Wolverine, TBWA\Chiat\Day

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news NSPCC launches 'underwear rule' campaign by Chloe Smith 08 July 2013, 08:36AM NSPCC has launched a campaign to help parents teach their children about the dangers of sexual abuse, in response to heightened concerns following the Jimmy Savile scandal. Xbox will not give social precedence despite backlash by Matthew Chapman 08 July 2013, 09:30AM Microsoft claims social media will not take precedence over other marketing channels for its Xbox brand, despite an online backlash over the unveiling of its new console. For social success, brands must ditch corporate jargon and be more human by Nicola Green 08 July 2013, 08:45AM Brands need to grasp the importance of having a human presence on social media, writes Nicola Green. Black Sabbath tears away at the layers of time by Loulla-Mae Eleftheriou-Smith 05 July 2013, 03:44PM Black Sabbath posters appeared to re-emerge on the walls of Copenhagen for the first time in decades, to mark the band's new album, titled 13. Pay TV customers believe top Freeview channels should be free by Chloe Smith 05 July 2013, 02:48PM Free TV is a basic right in a functioning democracy, according to Freeview's Isle Howling, after research showed 90 per cent of Brits think access to Freeview channels such as ITV and BBC One should be free for all. UKTV to air interview with Wolverine star Hugh Jackman by Chloe Smith 05 July 2013, 01:48PM Twentieth Century Fox is going to promote the upcoming release 'The Wolverine' through an interview with the star Hugh Jackman, introduced by Dynamo the magician, as part of a campaign on UKTV and Channel 4. Mother's Stephen Butler to join TBWA\Chiat\Day in LA by James Swift 05 July 2013, 12:51PM Mother creative partner Stephen Butler is shipping off to join TBWA\Chiat\Day in Los Angeles. Promotion: Brand Republic launches #BigQuestionsLive – 4th July BR's first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more – LIVE. Secure your seat now   Also in the news We Are Social addresses Thorpe Park game-rigging by Louise Ridley, 05 July 2013, 11:27AM Mischief CEO Mitchell Kaye to step down by John Owens, 05 July 2013, 11:27AM Ebuzzing opens up Vine and Instagram video for other platforms by Susan Billinge, 05 July 2013, 10:43AM Campaign Viral Chart: Jay-Z climbs back to the top by Ben Hall, 05 July 2013, 09:28AM Google threatened by ICO over changes to privacy policy by Matthew Chapman, 05 July 2013, 09:03AM Tata uses F1 to power its rising brand aspirations by Ben Bold, 05 July 2013, 09:00AM Opinion Ads should be the solution, not the scapegoat, for MPs by Danny Rogers 04 July 2013, 08:00AM Make no mistake: advertising, however you define it, is phenomenally powerful. Helen Edwards: Brands, journalists and the truth about "brand journalism" by Helen Edwards 01 July 2013, 11:20AM It was the answer that Jeremy Paxman is purported to have given when asked what runs through his mind during his Newsnight interviews: "Why is this bastard lying to me?" We need to create a new language to understand opaque media systems by Russell Davies 04 July 2013, 11:00AM Well, my experimental cups of tea with you, the reader, seem to be going well. Everyone has been illuminating and friendly, almost no-one has tried to sell me anything, and a theme has already emerged - the idea that we are going to have to get good ... Supermarkets must remove the creative shackles by Ian Darby 04 July 2013, 08:00AM Aldi and Lidl's aside, the majority of supermarket ads are eminently forgettable. Aldi has, quite rightly, won plaudits for its charming series of TV vignettes by McCann Manchester. Lidl's press ads occasionally stand out in a sea of mediocrity. Exec... A view from the top by Mark Denton 04 July 2013, 08:00AM Hello, Mark Denton speaking. How can I help? Yes, you mentioned that there's not a lot of money on this one in the pre-pre-pre-pre-prod. No, don't worry about it. It's not that unusual nowadays. A view from the bottom by Josh Cadwallader 04 July 2013, 08:00AM My Monday starts at Heathrow waiting for another long-haul flight to our Shanghai offices... I'm joking. It actually starts with a long-haul Underground commute, reading David Ogilvy's timeless preachings about how TV is "the next big thing" in adver... On the Campaign couch by Jeremy Bullmore 04 July 2013, 12:00AM Intelligence The C-Word: Five rules for the new content era by Nicola Kemp 05 July 2013, 08:00AM The lean-back, passive model of mass-market media consumption is under attack. But are brands in danger of viewing content as the marketing industry's "silver bullet", asks Nicola Kemp. Astute Sampson builds the momentum at Barb by Alasdair Reid 04 July 2013, 11:00AM The Barb chief executive has plans to help reshape the landscape with his determination to deliver cross-platform measurement. By Alasdair Reid. Latest Blog Entries Erosion of the rule of law 2 Hugh Salmon, 08 July 2013 Vinyl lending Greg Taylor, 08 July 2013 Traditional product placement is dead Ardi Kolah, 08 July 2013 Fancy being a content curator? Rachel Brushfield, 06 July 2013 Binge Britain and deferred gratification Lindsey Clay, 05 July 2013 Quaffing Gravy Greg Taylor, 05 July 2013 Latest jobs Account Manager - Digital Start-Up Recruiter GoodEgg Digital Salary Up to £25k plus performance bonus Location Leeds, West Yorkshire General Manager - SEO - 120k Recruiter Propel Salary £100000 - £120000 per annum + 10 Location West End Video RTB Sales Engineer Recruiter Ultimate Asset Salary £40000 - £45000 per annum + comm+stock Location London Digital Sales Manager Recruiter Propel Salary £50000 - £70000 per annum + commission + benefits Location London Account Manager Recruiter Purple Consultancy Salary £25000 - £30000 per annum Location London Agency Social Media Planner Recruiter Ultimate Asset Salary £35000 - £38000 per annum + agency bens Location London BR Insight Harness The Power Of Your Customer's Digital Voice (Expert Reports) All customers have the potential to become your brand advocates, driving... Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Creativity In PR: Who Has The Next Big Idea? (Expert Reports) The PR industry’s lack of success at the Cannes Lions festival 201... 10 Questions Marketers Frequently Ask About Twitter (Expert Reports) Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi... Tablets: Redefining Consumer Experiences (Webcast) As a nation, the UK is media and technology obsessed with over half of t... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders