Campaign Daily Fix - Royal baby press ads, Nissan, OMD UK, Carling and Google, Publicis, C5, Motorsport sponsorship

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Warburtons, Coca-Cola and Ryanair among brands making most of royal arrival by Ben Hall, 23 July 2013, 09:36AM Warburtons, Coca-Cola, Ryanair and The Sun are among the brands with royal baby fever this morning, as Campaign rounds up the relevant press ads from the day's national papers. Nissan uses Facebook data to personalise test drive by Maisie McCabe, 23 July 2013, 12:56PM Nissan has launched a digital campaign to promote the release of its Note car, in the form of a virtual test drive video, which is personalised using people's Facebook profile and photographs. Carling and Google celebrate royal birth online by James Swift, 23 July 2013, 09:56AM Carling has released an online ad to tie in with the Duchess of Cambridge giving birth to a son yesterday, as Google creates an online greetings card to celebrate the royal birth. OMD UK to use Twitter to find photos of 'real' Brits by Louise Ridley, 23 July 2013, 11:44AM OMD UK is planning to create a photographic archive of everyday Britain using Twitter suggestions, as part of its Future of Britain research project. Publicis hires Pavlos Themistocleous from OgilvyOne by Louise Ridley, 23 July 2013, 11:28AM Publicis London has appointed Pavlos Themistocleous, OgilvyOne's head of digital creative, as its new creative director of digital. C5 attracts more viewers than C4 for first time in 16 years by Arif Durrani, 23 July 2013, 10:55AM Three years after being bought by Richard Desmond, Channel 5 is claiming a small victory after beating Channel 4 for share of viewers for the first time in its 16 years history. Vodafone, Red Bull and Santander: the brands driving motorsport forward by Joel Fothergill, 23 July 2013, 10:32AM Vodafone, Red Bull and Santander are among the non-automotive brands seeing the advantage of reaching a young male-dominated and highly engaged audience at racing tracks across the world. Latest Work McDonald's "sun party" by Leo Burnett 23 July 2013, 08:41AM McDonald s has released a TV campaign to promote its summer menu. The ad was created by Leo Burnett and is set in small park in the middle of a city. As the sun shines, office workers, students and other people congregate for a picnic. However, as a ... Channel 4 "return of the superhumans" by 4Creative 22 July 2013, 11:24AM Channel 4 is running a TV spot to promote its coverage of the Sainsbury s Anniversary Games, which take place between 26-28 July. The ad was created by 4Creative and is a follow-up to the "meet the superhumans" spot that ran ahead of the 2012 Paralym... ITV "summer of soaps" by ITV Creative 19 July 2013, 12:38PM ITV has released a brand film promoting its soap operas. The ad was made by the channel s in-house team ITV Creative and features actors from Coronation Street and Emmerdale reciting lines from Shakespeare s Sonnet 18 . It was directed by Mike B... Mooncup "rap battle Mooncup beermats" by St Luke's 19 July 2013, 12:06PM Mooncup is distributing beermats across UK pubs to promote its eco-friendly sanitary product. St Luke s created the campaign, which references a previous ad in the campaign that featured two gangs of women staging a rap battle to decide if tampons we... Also in the News Babycare retailers ride on coattails of royal baby birth by Matthew Chapman, 23 July 2013, 09:49AM 'Innovate every day': P&G's Roisin Donnelly shares her tips for the top by Roisin Donnelly, 23 July 2013, 09:00AM One year on, saluting the impact of the London 2012 Games Makers by Loulla-Mae Eleftheriou-Smith, 23 July 2013, 10:52AM Apple hack attack exposes developers' details by Matthew Chapman, 22 July 2013, 09:27AM Birra Moretti brings Tuscany to Soho via live satellite link-up by Gemma Charles, 23 July 2013, 12:00PM Blogs National No Bullshit Day Jonathan Staines, 23 July 2013, 11:07AM THE HELP YOURSELF BUFFETT Dave Trott, 22 July 2013, 10:07PM An anti-social-media expert Steve Henry, 21 July 2013, 4:07PM Managing meaning Jonathan Staines, 16 July 2013, 9:07AM REINFORCED CONCRETE Dave Trott, 16 July 2013, 8:07AM The crime of Ownerism Andy Nairn, 15 July 2013, 8:07PM More Blogs Latest Jobs senior account manager > #1 SOCIAL MEDIA AGENCY > ICONIC BRANDS up to £38,000 + excellent benefits, London Town Marketing and Communications Manager £37,500 - £45,000, Oxford Planner £24,000 - £28,000 + bens, Central London Senior Category Manager £55,000 per annum + Car/Car Allowance, South East region Head of SEO, £300 pd/Hertford; Contract to potential Perm £280 - £325 per day + Depending on Experience, Hertfordshire More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.