Monday, 22 July 2013

Breaking news from Brand Republic - IPG, Apple, Chris Froome, British Gas, Google

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Latest news

IPG pre-tax profits down 4.6% to $147.9m
IPG pre-tax profits down 4.6% to $147.9m
by Maisie McCabe
22 July 2013, 09:12AM
Interpublic Group, the owner of the McCann Worldwide and UM networks, has reported pre-tax profits of $147.9 million (£96.8 million), down 4.6 per cent year on year despite revenue increasing by 2.4 per cent.
Apple hack attack exposes developers' details
Apple hack attack exposes developers' details
by Matthew Chapman
22 July 2013, 09:27AM
Apple has admitted a hacker may have accessed account details of its community of 275,000 developers, as it becomes the latest tech firm to fall victim to a high-profile hack.
Halfords ad celebrates Chris Froome's victory
Halfords ad celebrates Chris Froome's victory
by Maisie McCabe
22 July 2013, 09:26AM
Halfords has created a special press ad showing a crown with bike helmet straps to celebrate Chris Froome's victory in the Tour de France yesterday.
British Gas launches Mobile Energy brand to tap into young house sharers
British Gas launches Mobile Energy brand to tap into young house sharers
by Matthew Chapman
22 July 2013, 09:01AM
British Gas is attempting to build a brand called Me (Mobile Energy) around a new app that is targeting customers in their twenties who live in rented accommodation.
Google blames warm British weather for fall in ad revenues
Google blames warm British weather for fall in ad revenues
by Arif Durrani
22 July 2013, 08:44AM
Google has reported its first slowdown in UK ad revenues for the first time in eight quarters in the three months to 30 June, blaming exceptionally warm weather and tough comparisons.
Tesco tells UK to 'Love Every Mouthful'
Tesco tells UK to 'Love Every Mouthful'
by Ben Bold
19 July 2013, 03:48PM
Tesco staff and suppliers are telling customers to "Love Every Mouthful" in a TV, cinema, out-of-home, press, social media and digital campaign designed to celebrate "food in all its glory".
Twisted take on summer promotes Andy Warhol Museum
Twisted take on summer promotes Andy Warhol Museum
by Ben Bold
19 July 2013, 03:46PM
A hotdog bun filled with worms rather than a sausage, a meat-laden kebab skewer impaling a man's nipple and a miniaturised beachball as an S&M gag in a woman's mouth are among the images being used to promote The Andy Warhol Museum in Pittsburgh in t...
Russian social network Odnoklassniki uses 404 error message for WWF push
Russian social network Odnoklassniki uses 404 error message for WWF push
by Ben Bold
19 July 2013, 03:07PM
Users who accidentally reach a "404 not found" webpage on Russian social media site Odnoklassniki will be presented with an image of an endangered species and text telling them that the animal is in danger of "not existing".
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Also in the news

Evian leads most-shared baby ads as country awaits royal heir
by Ben Hall, 17 July 2013, 09:02AM
Durex ramps up music associations with new intimate gigs
by Loulla-Mae Eleftheriou-Smith, 19 July 2013, 09:52AM
American Express to embed live Basement Jaxx gig in a tweet
by Ben Bold, 19 July 2013, 11:30AM
Buxton catches Twitter 'chatter' for Ashes OOH push
by Susan Billinge, 19 July 2013, 11:55AM

Opinion

Generation iPhone likes video: make them 'like' yours
Generation iPhone likes video: make them 'like' yours
by Matt Smith
19 July 2013, 03:00PM
There are staggering stats already about the amount of people watching video on mobile devices.
Data might be the buzzword of the moment, but content will always be king
Data might be the buzzword of the moment, but content will always be king
by Trevor Chambers
19 July 2013, 03:22PM
We're halfway through 2013, the year the Economist claimed would herald the rise of quick data, jumping to replace big data as the "next big thing" in commerce.
Droga5's deal with WME could go one of two ways
Droga5's deal with WME could go one of two ways
by Danny Rogers
18 July 2013, 08:00AM
Certain news stories mark seismic shifts in advertising. They are not only genuinely interruptive, but encapsulate the direction of travel. However, sometimes it takes a while to determine what they truly signify.
Heroism is not about gender
Heroism is not about gender
by Sue Unerman
18 July 2013, 08:00AM
What were Disney T-shirts manufacturers thinking when they produced girls' Avengers Assemble T-shirts with the logo "I need a hero" and boys' T-shirts with "Be a hero"? Did they reference the 4,000 years of patriarchy handbook?
Intelligence
OMD has stepped out of the shadows, Clays says
OMD has stepped out of the shadows, Clays says
by Alasdair Reid
18 July 2013, 08:00AM
After instigating sweeping changes since taking charge of OMD, Dan Clays now feels the agency is heading in the right direction. By Alasdair Reid.
Moving on from the mouse
Moving on from the mouse
by Matt Dyke
18 July 2013, 08:00AM
The computer mouse isn't dying, but it must learn to compete with new interfaces. Brands stand to benefit, Matt Dyke writes.
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