Friday 26 July 2013

Digital AM - Social networks, Wonga, Netflix, Facebook, Campaign Viral Chart, Sportsdirect.com

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Digital AM

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40% of children on social networks pretend to be aged 18 or over
40% of children on social networks pretend to be aged 18 or over
by Ben Bold
26 July 2013, 09:56AM
More than 40% of children are signing up to social media networks by claiming to be older than 18, subjecting them to targeted advertising for gambling, alcohol, slimming aids and sexual dating services, according to research from the Advertising Sta...
Wonga boss welcomes Archbishop's vow to put brand out of business
Wonga boss welcomes Archbishop's vow to put brand out of business
by Ben Bold
25 July 2013, 02:54PM
The Archbishop of Canterbury has told payday loan company Wonga that the Church of England will "compete you out of existence"; with Wonga founder Errol Damelin retorting that he "welcomes competition".
Netflix holds Europe-wide creative pitch
Netflix holds Europe-wide creative pitch
by James Swift
26 July 2013, 08:36AM
Netflix, the online video subscription service, is looking for a creative agency to work with in the UK and across Europe, as it establishes its position against rivals such as LoveFilm and BSkyB's Now TV.
Facebook underlines parental role in preventing children from lying about age
Facebook underlines parental role in preventing children from lying about age
by Ben Bold
26 July 2013, 11:44AM
Facebook says that the Advertising Standards Authority's finding that 40% of children pretend to be over 18 when they register with social networks 'highlights an important issue', but stressed that parents and schools should be playing a more preven...
Campaign Viral Chart: O2's cat-dog finally takes first
Campaign Viral Chart: O2's cat-dog finally takes first
by Ben Hall
26 July 2013, 08:39AM
O2's ad depicting the story of a cat making the life-changing decision to "be more dog" moved from fourth place into first place this week.
Sportsdirect.com fitness title readies store and newsagent launch
Sportsdirect.com fitness title readies store and newsagent launch
by Susan Billinge
26 July 2013, 11:51AM
Sportsdirect.com is launching a monthly sports and fitness magazine, published by Haymarket Network and available for £1 in stores and newsagents.
RNLI seeks DM agency to target under 50s
RNLI seeks DM agency to target under 50s
by Louise Ridley
26 July 2013, 11:15AM
The Royal National Lifeboat Institution (RNLI) has called a pitch to appoint an agency for the lifeboat charity's supporter retention strategy.
R/GA boosts London with Kat Hahn hire
R/GA boosts London with Kat Hahn hire
by James Swift
26 July 2013, 11:06AM
R/GA has hired Kat Hahn, a former creative from Channel 4's in-house team, as an associate creative director.
Promotion: From monologue to dialogue: Adding interaction to your presentations

Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience. Download the free report here
 

Also in the news

Internet and outdoor lead global ad spend growth
by Louise Ridley, 25 July 2013, 11:44AM
Bell Pottinger Wired creates digital publishing tool for Press Association
by Lynsey Barber, 25 July 2013, 12:00AM
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BR Insight
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