Marketing Daily - Understanding the limitations of ad targeting. Plus Adidas, Npower and Gareth Bale

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Marketing Daily Bulletin , 30th July 2013

Understanding the limitations of ad targeting   Gareth Bale fronts £4m 'I believe' Lucozade campaign   Adidas opens Derrick Rose 'jump store' in East London   Npower: 'We needed to earn the right to engage with customers'   Transient social technologies can bring brands closer to consumers       ADVERTISEMENT   Unlocking the full potential of Facebook marketing   How do you launch the right content to drive engagement and sales? Tell us in our new survey and be in with the chance of winning an iPad mini.       How David Pemsel turned things around at The Guardian   Agencies raise concerns over procurement involvement in pitches   Costa hires Carol Welch as first brand and innovation director   London Pride's marketers on life after Top Gear's James May   IHG names David Collyer as new UK marketing director   JOBS BOARD INTEGRATED agency - South West London - ACCOUNT MANAGER or Senior Account Manager x 2 - £27k-35K , Judi Patton£27k-£35k , South West London   Innovation Manager , Allied BakeriesCompetitive , Maidenhead, Berkshire   Product Marketing Manager , Emailvision£50,000+ Bonus+ Benefits , London   TV Director , Wordley Production Partners Ltd Negotiable depending on experience , Penarth, Cardiff   General Manager - SEO - 120k , Propel£100000 - £120000 per annum + 10 , West End

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