Thursday, 11 July 2013

Campaign Daily Fix - IPA Bellwether Report, KP Snacks, AMV, Adstream, London & Partners, Tim Duffy, Krow, Adidas Originals, Danone, Grey

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Latest News

Brand confidence hits four-year high
by Louise Ridley,
11 July 2013, 08:00AM
Brand confidence hits four-year high
Marketing budgets revised upwards at the highest rate in six years, according to IPA Bellwether Report.
Agencies vie for KP Snacks creative and digital accounts
by Louise Ridley,
11 July 2013, 08:00AM
Agencies vie for KP Snacks creative and digital accounts
Intersnack, the German company that owns KP Snacks, has called creative and digital pitches for its UK business that includes the McCoy's, Hula Hoops and KP Nuts brands.
Butler departs AMV for BETC London
by Louise Ridley,
11 July 2013, 08:00AM
Butler departs AMV for BETC London
BETC London has appointed Crispin Butler, a board account director at Abbott Mead Vickers BBDO, to the newly created role of head of account management.
Clearcast accuses Adstream of 'undermining' copy service
by Jeremy Lee,
11 July 2013, 08:00AM
Clearcast accuses Adstream of 'undermining' copy service
Clearcast has accused Adstream, the company that provides its copy clearance system, of "undermining" the transition to a new provider after Adstream terminated its contract early.
Brooklyn Brothers lands London tourism brief
by Jeremy Lee,
11 July 2013, 08:00AM
Brooklyn Brothers lands London tourism brief
The Brooklyn Brothers has picked up the advertising account for London & Partners, the tourism body for the capital, after a five-way pitch.
Duffy named chair of General Media Panel
by Maisie McCabe,
11 July 2013, 08:00AM
Duffy named chair of General Media Panel
Tim Duffy, the group chairman of M&C Saatchi UK, has been appointed the chair of the advertising advisory body the General Media Panel, replacing Chris Macdonald.
Krow buys digital business Clusta
by Louise Ridley,
11 July 2013, 08:00AM
Krow buys digital business Clusta
Krow has bought the full-service interactive agency Clusta out of administration to boost its digital credentials.
Tribal DDB lands global brief for Adidas Originals
by Staff,
11 July 2013, 08:00AM
Tribal DDB lands global brief for Adidas Originals
Adidas Originals, the casual sportswear range, has handed a global digital content brief to Tribal DDB.
LBi lands search brief for Danone baby sites
by Louise Ridley,
11 July 2013, 08:00AM
LBi lands search brief for Danone baby sites
Danone has hired LBi as the search agency for its baby advice websites C&G Baby Club and Aptaclub, as it looks to develop a content-led strategy aimed at mothers with babies over the age of six months.
Grey duo named new deputy ECDs
by James Swift,
11 July 2013, 08:00AM
Grey duo named new deputy ECDs
Grey London has promoted the creative directors Vicki Maguire and Dave Monk to deputy executive creative directors after their success at the Cannes Lions International Festival of Creativity.

Latest Work

BGH Smart TV "emails" by Del Campo Saatchi & Saatchi
10 July 2013, 06:20PM
BGH Smart TV
BGH has released a series of TV ads in Argentina to mark the launch of its new Smart TV range. Del Campo Saatchi Saatchi created the three ads, each of which show someone emailing a film character or movie star from their TV set. The ads were writt...
Kronenbourg 1664 "the French blah-blah" by Sid Lee Paris
10 July 2013, 03:16PM
Kronenbourg 1664
Kronenbourg 1664 is releasing a global campaign to highlight the beer s French roots. The ad was created by Sid Lee Paris and will launch in Canada before being rolled out across other countries. It shows groups of people speaking French and subtitle...
Malibu "fusion" by Marcel
10 July 2013, 02:27PM
Malibu
Malibu has launched an outdoor campaign on 12,000 billboards across France. The work was created by Marcel and shows wooden rum barrels split open like coconuts, reflecting the flavours of the drink. The ad was written by Clarisse Monnot and art dire...
One For The Boys "don't be dumb, talk about it" by The Black Arts Company
10 July 2013, 10:37AM
One For The Boys
Samuel L Jackson appears in a new campaign for the the male-cancer foundation One For The Boys. The 40-second TV ad aims to get men talking about the possibility of contracting cancer. The Black Arts Company, which created the ad, worked pro bono on...

Also in the News

News UK leads the charge as the idea of paid digital access gains momentum
by Arif Durrani, 11 July 2013, 11:00AM
Colgate takes #brushswap campaign online in a bid to regain credibility
by Loulla-Mae Eleftheriou-Smith, 11 July 2013, 11:24AM
Six tips on how to make your video content more shareable
by Phil Townend, 11 July 2013, 09:30AM
The Guardian appoints Tim Hunt to top marketing role
by Gemma Charles, 11 July 2013, 09:00AM
Hunt to find fittest person in media hots up
by Ben Hall and Georgina Brazier, 10 July 2013, 09:56AM
Blogs
Campaign Guest STARTUP WEEKEND: Craig Mawdsley: “Ad recruitment needs a rethink”
Campaign Guest, 11 July 2013, 10:07AM
Campaign Guest STARTUP WEEKEND: Wayne Brown: They’ll lose a weekend, but what will we gain?
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NABS Mark Howe on the philosophy of Google
NABS, 09 July 2013, 2:07PM
Dave Trott FLAT EARTH MARKETING
Dave Trott, 09 July 2013, 8:07AM
Steve Henry Thoughts from Edinburgh
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Dave Trott MARKETING BEGINS WITH THE MARKET
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