Promotion: Brand Republic launches #BigQuestionsLive – 4th July |
| BR's first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more – LIVE. Secure your seat now | | | | Opinion | | | | | | Writing up the round table discussion that took place post-awards in Cannes was as inspiring as it was frustrating. It brought back into sharp focus the good, the bad and the ugly. | | | | | | | Budgets under siege, brands challenged by all manner of outside forces as well as internal market pressures.....2013 might seem a strange time to launch a new marketing agency. | | | | | | | Make no mistake: advertising, however you define it, is phenomenally powerful. | | | | | | | It was the answer that Jeremy Paxman is purported to have given when asked what runs through his mind during his Newsnight interviews: "Why is this bastard lying to me?" | | | | | | | Well, my experimental cups of tea with you, the reader, seem to be going well. Everyone has been illuminating and friendly, almost no-one has tried to sell me anything, and a theme has already emerged - the idea that we are going to have to get good ... | | | | | | | Aldi and Lidl's aside, the majority of supermarket ads are eminently forgettable. Aldi has, quite rightly, won plaudits for its charming series of TV vignettes by McCann Manchester. Lidl's press ads occasionally stand out in a sea of mediocrity. Exec... | | | | | | | Hello, Mark Denton speaking. How can I help? Yes, you mentioned that there's not a lot of money on this one in the pre-pre-pre-pre-prod. No, don't worry about it. It's not that unusual nowadays. | | | | | | | My Monday starts at Heathrow waiting for another long-haul flight to our Shanghai offices... I'm joking. It actually starts with a long-haul Underground commute, reading David Ogilvy's timeless preachings about how TV is "the next big thing" in adver... | | | | | Intelligence | | | | | | Brands need to grasp the importance of having a human presence on social media, writes Nicola Green. | | | | | | | The lean-back, passive model of mass-market media consumption is under attack. But are brands in danger of viewing content as the marketing industry's "silver bullet", asks Nicola Kemp. | | | | | | Latest jobs | | Lead Designer | Recruiter Zebra People | Salary £45000 - £55000 per annum + lots of benefits. | Location City of London | | | | Digital Sales Manager | Recruiter Propel | Salary £50000 - £70000 per annum + commission + benefits | Location London | | Client Director | Recruiter Purple Consultancy | Salary £50000 - £60000 per annum | Location London | | | | | |
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