Tuesday, 9 July 2013

Breaking news from Brand Republic - Independent Press Standards Organisation, Facebook, Radio Times, Freddie Flintoff, Dave

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Latest news

Industry publishes details of new press regulator to 'break with the past'
Industry publishes details of new press regulator to 'break with the past'
by Louise Ridley
09 July 2013, 09:10AM
The newspaper and magazine industry has released its plans for the Independent Press Standards Organisation (Ipso), a self-regulating body, in the wake of the Leveson Report.
Facebook rolls out Graph Search for US users
Facebook rolls out Graph Search for US users
by Susan Billinge
09 July 2013, 09:49AM
Facebook is rolling out Graph Search to everyone who uses the social network in US English, following a trial that began earlier this year.
Radio Times could launch smart TV programme guide
Radio Times could launch smart TV programme guide
by Louise Ridley
09 July 2013, 09:34AM
Radio Times magazine could create its own electronic programme guide (EPG) that would offer viewing advice to people with smart TVs, its editor Ben Preston has revealed.
William Hill signs Freddie Flintoff ahead of Ashes double header
William Hill signs Freddie Flintoff ahead of Ashes double header
by Simon Nias
08 July 2013, 04:41PM
William Hill has signed England cricket legend Andrew Flintoff as its newest sporting ambassador as the betting brand seeks to capitalise on two Ashes series in a year.
Auto Trader partners with Dave in sponsorship deal
Auto Trader partners with Dave in sponsorship deal
by Chloe Smith
08 July 2013, 04:16PM
Auto Trader has partnered Dave to expand its latest national TV campaign to promote itself as the number-one digital marketplace for people looking to buy a new car.
Co-op staff slam Christmas-themed summer ad
Co-op staff slam Christmas-themed summer ad
by Simon Nias
08 July 2013, 04:30PM
The Co-operative Food's summer TV ad has hit a sour note with staff and consumers alike who have failed to warm to its Christmas theme.
ECB partners with YouTube to live stream the Ashes series
ECB partners with YouTube to live stream the Ashes series
by Chloe Smith
08 July 2013, 03:57PM
The England and Wales Cricket Board (ECB) has signed a deal with YouTube to stream this summer's Investec Ashes aeries live in 53 countries across mainland Europe and Latin America.
Promotion: Brand Republic launches #BigQuestionsLive – 4th July

BR's first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more – LIVE. Secure your seat now
 

Also in the news

Robinsons and adidas honour Andy Murray's Wimbledon triumph
by Louise Ridley, 08 July 2013, 11:52AM
Coke adds Spotify branding to new slim cans
by Loulla-Mae Eleftheriou-Smith, 08 July 2013, 01:31PM
Unilever's Comfort and Persil gear up for royal baby mania
by Loulla-Mae Eleftheriou-Smith, 08 July 2013, 12:48PM
Murray's Wimbledon win could double off-court earnings
by Simon Nias, 08 July 2013, 12:52PM
Shazam to expand in Latin America after America Movil invests £26.9m
by Chloe Smith, 08 July 2013, 11:48AM
Land Rover celebrates Lions' rugby win with meaty ad
by Louise Ridley, 08 July 2013, 11:29AM
Andy Murray's Wimbledon victory watched by 17.3m on BBC One
by Maisie McCabe, 08 July 2013, 11:59AM

Opinion

You've got to fight for your right to partake
You've got to fight for your right to partake
by Ruth Wyatt
05 July 2013, 08:00AM
Writing up the round table discussion that took place post-awards in Cannes was as inspiring as it was frustrating. It brought back into sharp focus the good, the bad and the ugly.
The right time for agencies to regain the role of brand custodian
The right time for agencies to regain the role of brand custodian
by Debbie Simmons
08 July 2013, 03:28PM
Budgets under siege, brands challenged by all manner of outside forces as well as internal market pressures.....2013 might seem a strange time to launch a new marketing agency.
Ads should be the solution, not the scapegoat, for MPs
Ads should be the solution, not the scapegoat, for MPs
by Danny Rogers
04 July 2013, 08:00AM
Make no mistake: advertising, however you define it, is phenomenally powerful.
Helen Edwards: Brands, journalists and the truth about
Helen Edwards: Brands, journalists and the truth about "brand journalism"
by Helen Edwards
01 July 2013, 11:20AM
It was the answer that Jeremy Paxman is purported to have given when asked what runs through his mind during his Newsnight interviews: "Why is this bastard lying to me?"
We need to create a new language to understand opaque media systems
We need to create a new language to understand opaque media systems
by Russell Davies
04 July 2013, 11:00AM
Well, my experimental cups of tea with you, the reader, seem to be going well. Everyone has been illuminating and friendly, almost no-one has tried to sell me anything, and a theme has already emerged - the idea that we are going to have to get good ...
Supermarkets must remove the creative shackles
Supermarkets must remove the creative shackles
by Ian Darby
04 July 2013, 08:00AM
Aldi and Lidl's aside, the majority of supermarket ads are eminently forgettable. Aldi has, quite rightly, won plaudits for its charming series of TV vignettes by McCann Manchester. Lidl's press ads occasionally stand out in a sea of mediocrity. Exec...
A view from the top
A view from the top
by Mark Denton
04 July 2013, 08:00AM
Hello, Mark Denton speaking. How can I help? Yes, you mentioned that there's not a lot of money on this one in the pre-pre-pre-pre-prod. No, don't worry about it. It's not that unusual nowadays.
A view from the bottom
A view from the bottom
by Josh Cadwallader
04 July 2013, 08:00AM
My Monday starts at Heathrow waiting for another long-haul flight to our Shanghai offices... I'm joking. It actually starts with a long-haul Underground commute, reading David Ogilvy's timeless preachings about how TV is "the next big thing" in adver...
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
04 July 2013, 12:00AM
Intelligence
For social success, brands must ditch corporate jargon and be more human
For social success, brands must ditch corporate jargon and be more human
by Nicola Green
08 July 2013, 08:45AM
Brands need to grasp the importance of having a human presence on social media, writes Nicola Green.
The C-Word: Five rules for the new content era
The C-Word: Five rules for the new content era
by Nicola Kemp
05 July 2013, 08:00AM
The lean-back, passive model of mass-market media consumption is under attack. But are brands in danger of viewing content as the marketing industry's "silver bullet", asks Nicola Kemp.
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