Monday 15 July 2013

Campaign Daily Fix - Sky Sports, Coversociable, Proximity, IAA Summer Ball, Most-viewed on Campaign, News Corp

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Latest News

Sky Sports turns to David Beckham in turf war against BT
by Arif Durrani,
15 July 2013, 12:23PM
Sky Sports turns to David Beckham in turf war against BT
The battle between BSkyB and BT's new sports channel is hotting up, with Sky Sports turning to arguably the most famous British sportsman of them all, David Beckham, for its new ad campaign this week.
Ex-Lbi social head launches Conversociable
by Louise Ridley,
15 July 2013, 10:30AM
Ex-Lbi social head launches Conversociable
Eva Keogan, the former head of social at LBi, has launched Conversociable, a social media agency.
Proximity to use car 'black box' after LeasePlan win
by Louise Ridley,
15 July 2013, 10:48AM
Proximity to use car 'black box' after LeasePlan win
Proximity London will use data on fuel efficiency and car performance to deliver communications for LeasePlan UK, a leading car fleet leasing company, after being appointed to its digital account.
In pictures: IAA's Gatsby-inspired summer ball
by Staff,
15 July 2013, 09:30AM
In pictures: IAA's Gatsby-inspired summer ball
Over 800 guests celebrated the International Advertising Association's 75th anniversary at a Gatsby-inspired summer ball.
Most-viewed on Campaign: sport and controversy most popular last week
by Ben Hall,
15 July 2013, 08:59AM
Most-viewed on Campaign: sport and controversy most popular last week
Last week's most popular stories include Wimbledon and rugby wins, and controversial ads from Irn Bru and Confused.com.
3 great ads I had nothing to do with: Caitlin Ryan
by Laura Howes,
15 July 2013, 09:00AM
3 great ads I had nothing to do with: Caitlin Ryan
Caitlin Ryan, outgoing ECD Proximity and incoming Group ECD of Karmarama, chooses three great TV ads she admires but had nothing to do with, for the latest installment of our series in association with Thinkbox.

Latest Work

Sky Sports "meet the Beckhams" by Brothers and Sisters
15 July 2013, 11:03AM
Sky Sports
Sky Sports has released a campaign featuring David Beckham. The 60-second ad was created by Brothers and Sisters and features multiple versions of the former footballer, each watching Sky Sports on a different format. The spot was directed by Ivan Bi...
Direct Line "pet step" by M&C Saatchi
12 July 2013, 02:47PM
Direct Line
Direct Line has unveiled a series of idents as part of its sponsorship of the Animal Planet TV channel . The idents, created by M C Saatchi, show animals appearing to dance and drive viewers to www.dothepetstep.com , where they can vote for the UK...
BGH "emails" by Del Campo Saatchi & Saatchi
10 July 2013, 06:20PM
BGH
BGH has released three TV ads in Argentina to mark the launch of its new smart TV range. Del Campo Saatchi Saatchi created the spots, each of which shows someone e-mailing a film character or movie star from their TV set. The ads were written and a...
Kronenbourg 1664 "the French blah-blah" by Sid Lee Paris
10 July 2013, 03:16PM
Kronenbourg 1664
Kronenbourg 1664 is releasing a global campaign to highlight the beer s French roots. The ad was created by Sid Lee Paris and will launch in Canada before being rolled out across other countries. It shows groups of people speaking French and subtitle...

Also in the News

Government postpones tobacco branding ban
by Loulla-Mae Eleftheriou-Smith, 12 July 2013, 12:00PM
News Corp to leave Wapping after 27 years for 'Baby Shard'
by Arif Durrani, 12 July 2013, 04:05PM
Diageo rolls out online drive on 'shameful' drunken antics
by Gemma Charles, 15 July 2013, 11:55AM
Newspaper ABCs: Telegraph enjoys summer lifts in June
by Arif Durrani, 12 July 2013, 03:54PM
Wasserman Media Group acquires Ignite agency
by Chris Harding, 15 July 2013, 11:30AM
Y&R partners globally with Shazam
by Louise Ridley, 12 July 2013, 11:13AM
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