| Twitter reviews Pacific Rim: infographic | | 17 July 2013, 12:30PM |  How do you decide what films you’re going to watch at the cinema? Do you have a list of definites based on a director or a star; a list of maybes, depending on what you hear about the film once it’s out?
| | | | When networks network: TV gets social | | 17 July 2013, 12:00PM |  MTV's Geordie Shore (pictured) recently became the first-ever TV show to incorporate Snapchat, as part of its digital marketing campaign. The real-time picture chatting app was used for the first time to distribute exclusive content, drive audience engagement and create buzz ahead of the premiere of the sixth season, which kicked off this week.
| | | | Channel 4 news uses Twitter cards to boost reach of Snowmail | | 17 July 2013, 8:20AM |  Over the years Channel 4′s Jon Snow has built a reputation as a groundbreaking journalist, and Channel 4 News has frequently embraced new technology in its broadcasting.
No surprise then to see them teaming up with Twitter and using promoted tweets and Twitter Lead Generation Cards to boost the use of Jon Snow’s daily e-mail newsletter Snowmail, which has been running for over 10 years, and is published everyday in the afternoon, prior to the 7pm news broadcast.
| | | | Lead generation: leading the social revolution | | 17 July 2013, 8:13AM |  Look at this sentence and note what first comes to mind: We recommend your business grows its social media presence because…
How many of you thought '… it will strengthen your brand' or '…it will open new avenues of conversation with your clients'? Quite a few of you I would imagine. I would also assume that the number who thought '…it's an excellent tool for lead generation' was significantly lower.
| | | | | | | | | | | | | | | | Infographic: summer blockbuster films ranked by Facebook marketing strategy | | 15 July 2013, 12:07PM |  In the run up to summer, the usual flurry of massive blockbusters are released in cinemas nationwide amid a deluge of publicity and hype. So we decided to take a look at the Facebook strategies of eight summer movies over the last two months to check out whether the films making big money at the box office are also making a big splash on social networks.
| | | | Basement Jaxx show to be live streamed into a tweet | | 15 July 2013, 12:05PM |  Maybe it's just my extreme laziness but I occasionally have moments on Twitter when someone posts a link to, for example, an Instagram image, and I just can't be bothered to click on it because I know it will open in a new tab or screen.
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