Thursday 25 July 2013

Breaking news from Brand Republic - Carlsberg, Tetley, Facebook, Unilever, Legoland

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Latest news

Carlsberg calls £100m media review
Carlsberg calls £100m media review
by Maisie McCabe
25 July 2013, 08:00AM
Carlsberg, the Danish brewing giant, has called a review of its global media account, currently held by OMD.
Creature scoops £8m Tetley creative brief
Creature scoops £8m Tetley creative brief
by James Swift
25 July 2013, 08:00AM
Creature has been tasked with rejuvenating the Tetley tea brand after winning its creative account.
BrewDog: 'Those ASA mother f*ckers have no jurisdiction over us'
BrewDog: 'Those ASA mother f*ckers have no jurisdiction over us'
by Gemma Charles
24 July 2013, 03:44PM
BrewDog has hit out against its reprimand by the Advertising Standards Authority, saying it will continue to display claims on its website deemed offensive by the regulator.
Facebook revenue climbs 53% to $1.8bn as mobile surges
Facebook revenue climbs 53% to $1.8bn as mobile surges
by Maisie McCabe
25 July 2013, 09:17AM
Facebook has reported second quarter revenue of $1.8 billion (£1.17 billion), up more than 50 per cent year on year and beating analysts' forecasts as mobile advertising climbed to 41 per cent of all ad revenue.
Unilever's Omo detergent strongest UK-owned brand in China
Unilever's Omo detergent strongest UK-owned brand in China
by Ben Bold
25 July 2013, 09:52AM
Unilever's Omo is the most powerful UK-owned brand in China, according to research from Millward Brown, ranking eighth in the burgeoning Asian marketplace in a list dominated by US-owned brands.
Legoland seeks shop ahead of IPO
Legoland seeks shop ahead of IPO
by James Swift
25 July 2013, 08:00AM
Legoland is looking to appoint an advertising agency to promote its theme parks across Europe and the US as its owner, Merlin Entertainments Group, plans a stock market flotation.
Govt begins flurry of pitches including VisitBritain contest
Govt begins flurry of pitches including VisitBritain contest
by Louise Ridley
25 July 2013, 08:00AM
VisitBritain has put its ad business out to tender through the Government Procurement Service, while a £4 million creative account for online security campaigns is also up for grabs.
Mobile by Sainsbury's brand to be based around 'trust'
Mobile by Sainsbury's brand to be based around 'trust'
by Matthew Chapman
25 July 2013, 08:55AM
Mobile by Sainsbury's, the joint venture from Sainsbury's and Vodafone, will aim to take advantage of the trust held in the supermarket brand to appeal to its target audience of mothers.
Ed Vaizey and DMA back drive to increase nuisance call complaints
Ed Vaizey and DMA back drive to increase nuisance call complaints
by Matthew Chapman
25 July 2013, 09:32AM
Communications minister Ed Vaizey and the Direct Marketing Association are backing a new online tool that will pile pressure on regulators to take action on nuisance calls.
Cosmetic surgery firm Transform slams rivals for unethical marketing
Cosmetic surgery firm Transform slams rivals for unethical marketing
by Loulla-Mae Eleftheriou-Smith
24 July 2013, 03:35PM
Transform, a cosmetic surgery provider, has launched an internal marketing code of conduct and called on the industry to use unaltered images of patients in its ads.
Vote now in the Brand Republic Future 5 Awards
Vote now in the Brand Republic Future 5 Awards
by Claire Murphy
24 July 2013, 09:19AM
The shortlist has now been published for the Brand Republic Future 5 Awards for the best in experimental marketing.
Promotion: Unlocking the full potential of Facebook marketing

How do you launch the right content to drive engagement and sales? Tell us in our new survey and be in with the chance of winning an iPad mini.
 

Also in the news

BETC creative rejected for royal baby 'nanny job'
by Staff, 24 July 2013, 03:32PM
Omnicom plans network launch
by Louise Ridley, 25 July 2013, 08:00AM
Ebiquity posts major lift in pre-tax profits to £6.6m
by Arif Durrani, 24 July 2013, 03:13PM
Notonthehighstreet.com calls media pitch
by Louise Ridley, 24 July 2013, 11:00AM
Warburtons, Coca-Cola and Ryanair among brands making most of royal arrival
by Ben Hall, 23 July 2013, 09:36AM

Opinion

The geeks are taking over, but where is the money?
The geeks are taking over, but where is the money?
by Danny Rogers
25 July 2013, 08:00AM
What are we British good at? Motor sport and aviation (historically), sport (all of a sudden), infantile fawning to the royal family (most notably the BBC). But we have always been good at inventing stuff too - from the telescope to the telephone to ...
Soho and Shoreditch battle for adland's affections
Soho and Shoreditch battle for adland's affections
by Ian Darby
25 July 2013, 08:00AM
"UK start-ups flock to Silicon Roundabout," a headline in City AM boomed last week.
If you're actually working over the summer and need distraction, read on
If you're actually working over the summer and need distraction, read on
by Russell Davies
25 July 2013, 08:00AM
There's an end-of-term feeling around, isn't there? My son's slogging through the last few days of school - that time when you don't do any lessons, just watch half an episode of Top Gear and look forward to Thorpe Park.
Three years on, everyman Desmond commands more respect at Channel 5
Three years on, everyman Desmond commands more respect at Channel 5
by Arif Durrani
25 July 2013, 08:00AM
The summer holidays have finally arrived, as has our future king, so it's easy to forget the smaller milestones.
A view from the top
A view from the top
by Ian Haworth
25 July 2013, 08:00AM
One week São Paulo, the next New York and then straight onto Coventry. Ooooh, the glamour of it all.
A view from the bottom
A view from the bottom
by Joshua Dixon
25 July 2013, 08:00AM
Being a northerner down south can be hard at times. Usually, I'd buy a packet of crisps for 60p; now I'm overwhelmed with made-up-stick-an-extra-pound-on-variants, such as pomme de frites slices at £1.80!
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
25 July 2013, 08:00AM
Intelligence
Dare's virtual-reality experiments
Dare's virtual-reality experiments
by Sean Thompson
25 July 2013, 08:00AM
Test-driving a car, exploring an exotic beach... virtual reality makes all things possible. It's a big opportunity for brands, Sean Thompson writes.
Outdoor's private equity sell-out divides opinion
Outdoor's private equity sell-out divides opinion
by Alasdair Reid
25 July 2013, 08:00AM
Is CBS Outdoor's proposed sale to Platinum Equity part of a worrying trend or just good business, Alasdair Reid asks.
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