Latest news | | | | | | Carlsberg, the Danish brewing giant, has called a review of its global media account, currently held by OMD. | | | | | | | Creature has been tasked with rejuvenating the Tetley tea brand after winning its creative account. | | | | | | | BrewDog has hit out against its reprimand by the Advertising Standards Authority, saying it will continue to display claims on its website deemed offensive by the regulator. | | | | | | | Facebook has reported second quarter revenue of $1.8 billion (£1.17 billion), up more than 50 per cent year on year and beating analysts' forecasts as mobile advertising climbed to 41 per cent of all ad revenue. | | | | | | | Unilever's Omo is the most powerful UK-owned brand in China, according to research from Millward Brown, ranking eighth in the burgeoning Asian marketplace in a list dominated by US-owned brands. | | | | | | | Legoland is looking to appoint an advertising agency to promote its theme parks across Europe and the US as its owner, Merlin Entertainments Group, plans a stock market flotation. | | | | | | | VisitBritain has put its ad business out to tender through the Government Procurement Service, while a £4 million creative account for online security campaigns is also up for grabs. | | | | | | | Mobile by Sainsbury's, the joint venture from Sainsbury's and Vodafone, will aim to take advantage of the trust held in the supermarket brand to appeal to its target audience of mothers. | | | | | | | Communications minister Ed Vaizey and the Direct Marketing Association are backing a new online tool that will pile pressure on regulators to take action on nuisance calls. | | | | | | | Transform, a cosmetic surgery provider, has launched an internal marketing code of conduct and called on the industry to use unaltered images of patients in its ads. | | | | | | | The shortlist has now been published for the Brand Republic Future 5 Awards for the best in experimental marketing. | | | | Promotion: Unlocking the full potential of Facebook marketing |
| How do you launch the right content to drive engagement and sales? Tell us in our new survey and be in with the chance of winning an iPad mini. | | | | Opinion | | | | | | What are we British good at? Motor sport and aviation (historically), sport (all of a sudden), infantile fawning to the royal family (most notably the BBC). But we have always been good at inventing stuff too - from the telescope to the telephone to ... | | | | | | | "UK start-ups flock to Silicon Roundabout," a headline in City AM boomed last week. | | | | | | | There's an end-of-term feeling around, isn't there? My son's slogging through the last few days of school - that time when you don't do any lessons, just watch half an episode of Top Gear and look forward to Thorpe Park. | | | | | | | The summer holidays have finally arrived, as has our future king, so it's easy to forget the smaller milestones. | | | | | | | One week São Paulo, the next New York and then straight onto Coventry. Ooooh, the glamour of it all. | | | | | | | Being a northerner down south can be hard at times. Usually, I'd buy a packet of crisps for 60p; now I'm overwhelmed with made-up-stick-an-extra-pound-on-variants, such as pomme de frites slices at £1.80! | | | | | Intelligence | | | | | | Test-driving a car, exploring an exotic beach... virtual reality makes all things possible. It's a big opportunity for brands, Sean Thompson writes. | | | | | | | Is CBS Outdoor's proposed sale to Platinum Equity part of a worrying trend or just good business, Alasdair Reid asks. | | | | | | Latest jobs | | | | PPC Manager | Recruiter NG Digital Marketing | Salary £30000 - £35000 per annum | Location London | | | | | |
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