| How to be succesful in social advertising | | 19 July 2013, 10:40AM |  Social is fast becoming king in the world of advertising. The rise of the internet, mobile devices and, of course, social networking, is rapidly propelling social advertising to the top of the tree, even ahead of more traditional platforms such as television and newspapers. According to Nielsen, three-quarters of advertisers are spending on paid social advertising and 64 per cent plan to increase their social ad budgets this year. With over one billion users now on Facebook, and 400 million Tweets being sent per day, the era of social advertising has well and truly arrived.
At the recent Cannes Lions Festival of Creativity, "advertising" proved to be the key buzzword, above even "creativity". According to the daily social media analysis reports we ran throughout the festival, the term generated over 6,000 mentions throughout the week, a substantial 32 per cent share when measured against the seven other most prominent words. It seems advertising and creativity have more in common now than ever before in this new age of social advertising.
| | | | Infographic: retail brands sizzle on social media | | 19 July 2013, 10:35AM |  Research conducted by social software specialist Expion over the last week (3rd July- 10th July) shows which of the UK's favourite high-street retailers were most successful at getting their fans excited about their brand on Facebook.
| | | | Facebook beach data should be chucked into the sea | | 19 July 2013, 10:30AM |  Another day, another trough of selective data, this time by Facebook's PR handlers Nelson Bostock who have scooped the award for biggest load of PR bumf of 2013, informing us that most Facebook check-ins occur at Bournemouth beach, ahead of other beaches.
| | | | Class structure revealed in EMEA marketing departments | | 19 July 2013, 9:28AM |  Digital investment is booming. Despite the tough economic climate and mounting pressure to directly increase the revenue of the overall business, marketers remain committed to investing in digital communication channels. But, whilst the importance of data continues to rise, a class structure is emerging when it comes to investment in technology.
| | | | As world awaits a certain birth, what tech innovations await new parents? | | 18 July 2013, 3:41PM |  The world's media is camped out in London this week as we all await the news of the royal birth. Alexandra or James (the names favoured by the twittersphere) will undoubtedly be showered with gifts and there are a plethora of technology and innovations to choose from. Nearly every stage of a baby's development is fair game for technology innovations, and when it comes to bundles of joy, we're far from saturation.
| | | | | | | Diageo reminds us that a retail store is more than a purchase channel | | 18 July 2013, 9:48AM |  It isn't news that the environments that we buy products in make a difference to how much we enjoy the experience and how much we're willing to pay. You’d have to pay me to get me inside my local ASDA: being bombarded by hanging signs and blaring radio ads while jostling to get my basket down a narrow aisle makes me want to tear my hair out. I travel further and pay more to shop in Waitrose, where the natural colour palette, wide aisles and discrete vertical shelf signage give me space to browse in peace. They even give me a handy scanner, so I can pack my bags as I go and escape the pain of the check out.
| | | | Affiliate marketing: discounts aren't everything | | 18 July 2013, 9:15AM |  Affiliate marketing has become a key part of many brands' e-commerce strategies. But for UK retailers, the voucher code and cash back sites such as Quidco and Topcashback have quickly taken the lion's share of the market.
| | | | Why we ditched the press release to announce Adbrain's funding round | | 18 July 2013, 7:30AM |  What do you do when you know you've got brand new technology and a unique proposition, but still have a challenge standing out because the marketplace you're entering is so crowded? That was the question we had to answer when planning how best to announce Adbrain's entrance into the mobile ad market.
| | | | Twitter reviews Pacific Rim: infographic | | 17 July 2013, 12:30PM |  How do you decide what films you’re going to watch at the cinema? Do you have a list of definites based on a director or a star; a list of maybes, depending on what you hear about the film once it’s out?
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