Latest news | | | | | | Adidas has suspended its sponsorship deal with American sprinter Tyson Gay after he was found guilty of doping. | | | | | | | Gatorade, the energy drink, has released a TV campaign to build on the idea that its Thirst Quencher drink can help sportspeople as they ask their bodies to perform "one more". | | | | | | | Interpublic has rebranded its US and Indian out-of-home agencies as Rapport, promoted the UK chief executive of the agency, Roy Jeans, to global chief, and rehired Mike Cooper to run the US arm. | | | | | | | The news that the telecoms company Ericsson is set to acquire broadcast services agency Red Bee raises questions about the nature of creativity and the way that the delivery of marketing communications is configured, writes Vicky Bullen, chief execut... | | | | | | | A George Soros-backed tech firm has hired Spada to place it at the centre of the debate on superfast broadband in the UK. | | | | | | | | Michael Fallon, the business and enterprise minister, claims the Government will reverse its clampdown on marketing investment to stimulate start up businesses. | | | | Promotion: Unlocking the full potential of Facebook marketing |
| How do you launch the right content to drive engagement and sales? Tell us in our new survey and find out what your peers are doing as well. | | | | Opinion | | | | | | Think of a Hollywood movie trailer and a TV ad. What do they have in common? | | | | | | | The head of one of the big consultancies recently asked me who were the bloggers for whom I had most respect. Rather than answer I asked why he wanted to know. | | | | | | | The royal baby is on its way but brands need to understand that families come in many forms, writes David Howard, head of planning, Fold7. | | | | | | | As I write, a worrying outbreak of optimism appears to be afflicting the British marketing and media sector. | | | | | | | This is the BBC digital director Ralph Rivera's view of the next stage of broadcast. He says that internet-native companies such as Amazon and Facebook deal with people as individuals, not as a broad "audience", and that most TV programme-makers don'... | | | | | | | I have a bit of a split personality right now, with two full-time roles at Maxus. I'm asked about work/life balance a lot. The reality is that I have no balance. I just have a blessed life, of which work is a massive part. I'm lucky that Mr P is also... | | | | | | | Generally, my day-to-day life at We Are Social involves a little more desk work and a lot less hip-shaking than in the past week. | | | | | | | Joints, as someone once said, are for butchers. It seems an appropriate metaphor given that, with a few notable exceptions (such as the clubbable friends Tom Knox and Richard Warren at DLKW Lowe), the creation of joint leadership roles usually end up... | | | | Intelligence | | | | | | Launch date: 1 October 2012 Aim Public Health England set us two challenges: prevent teenagers from deciding to smoke or take drugs, and delay their decisions to drink alcohol and have sex until they re legally old enough. We focused on gett... | | | | | | | Launch date: 11 June 2012 Aim Position Dr Farjo as the UK s leading authority on hair transplant surgery within the national media. Raise awareness amongst men of what hair transplantation can achieve. Demonstrate how hair transplant s... | | | | | | Latest jobs | | PPC Manager | Recruiter NG Digital Marketing | Salary £30000 - £35000 per annum | Location London | | Marketing Manager | Recruiter Blue Skies Marketing Recruitment | Salary £25000 per annum | Location Nottinghamshire | | | | | | | |
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