Tuesday 16 July 2013

Breaking news from Brand Republic - Tyson Gay, Gatorade, IPG, Ericsson, Eurostar

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Latest news

Adidas drops Tyson Gay after he fails dope test
Adidas drops Tyson Gay after he fails dope test
by Loulla-Mae Eleftheriou-Smith
16 July 2013, 09:26AM
Adidas has suspended its sponsorship deal with American sprinter Tyson Gay after he was found guilty of doping.
Gatorade launches campaign for 'one more'
Gatorade launches campaign for 'one more'
by Maisie McCabe
16 July 2013, 09:45AM
Gatorade, the energy drink, has released a TV campaign to build on the idea that its Thirst Quencher drink can help sportspeople as they ask their bodies to perform "one more".
IPG rebrands Indian and US outdoor specialists as Rapport
IPG rebrands Indian and US outdoor specialists as Rapport
by Chloe Smith
16 July 2013, 09:58AM
Interpublic has rebranded its US and Indian out-of-home agencies as Rapport, promoted the UK chief executive of the agency, Roy Jeans, to global chief, and rehired Mike Cooper to run the US arm.
After Ericsson's acquisition of Red Bee, should other brands buy in creative teams?
After Ericsson's acquisition of Red Bee, should other brands buy in creative teams?
by Vicky Bullen
16 July 2013, 09:00AM
The news that the telecoms company Ericsson is set to acquire broadcast services agency Red Bee raises questions about the nature of creativity and the way that the delivery of marketing communications is configured, writes Vicky Bullen, chief execut...
Spada to lead comms on superfast broadband for Hyperoptic
Spada to lead comms on superfast broadband for Hyperoptic
by Alec Mattinson
16 July 2013, 08:00AM
A George Soros-backed tech firm has hired Spada to place it at the centre of the debate on superfast broadband in the UK.
Eurostar
Eurostar "the Tour de France" by Abbott Mead Vickers BBDO
by
15 July 2013, 02:46PM
Government to restore marketing funding to stimulate start-ups
Government to restore marketing funding to stimulate start-ups
by Matthew Chapman
15 July 2013, 12:39PM
Michael Fallon, the business and enterprise minister, claims the Government will reverse its clampdown on marketing investment to stimulate start up businesses.
Promotion: Unlocking the full potential of Facebook marketing

How do you launch the right content to drive engagement and sales? Tell us in our new survey and find out what your peers are doing as well.
 

Also in the news

Sky Sports turns to David Beckham in turf war against BT
by Arif Durrani, 15 July 2013, 12:23PM
Government to restore marketing funding to stimulate start-ups
by Matthew Chapman, 15 July 2013, 12:39PM
Diageo rolls out online drive on 'shameful' drunken antics
by Gemma Charles, 15 July 2013, 11:55AM
Spotify hit by Thom Yorke Twitter outcry
by Loulla-Mae Eleftheriou-Smith, 15 July 2013, 11:15AM
Irn-Bru owner expected to bid for Lucozade and Ribena
by Loulla-Mae Eleftheriou-Smith, 15 July 2013, 12:50PM
Wasserman Media Group acquires Ignite agency
by Chris Harding, 15 July 2013, 11:30AM

Opinion

Gone in 20 seconds: why people stop watching online B2B videos
Gone in 20 seconds: why people stop watching online B2B videos
by Matt Smith
12 July 2013, 01:26PM
Think of a Hollywood movie trailer and a TV ad. What do they have in common?
The trouble with Twitter sources
The trouble with Twitter sources
by Anthony Hilton
12 July 2013, 12:00AM
The head of one of the big consultancies recently asked me who were the bloggers for whom I had most respect. Rather than answer I asked why he wanted to know.
Royal baby buzz shouldn't blind marketers to the reality of modern families
Royal baby buzz shouldn't blind marketers to the reality of modern families
by David Howard
12 July 2013, 09:00AM
The royal baby is on its way but brands need to understand that families come in many forms, writes David Howard, head of planning, Fold7.
Whisper it but, at long last, there's optimism in the air
Whisper it but, at long last, there's optimism in the air
by Danny Rogers
11 July 2013, 08:00AM
As I write, a worrying outbreak of optimism appears to be afflicting the British marketing and media sector.
Connecting to people 'formerly known as the audience'
Connecting to people 'formerly known as the audience'
by Sue Unerman
11 July 2013, 08:00AM
This is the BBC digital director Ralph Rivera's view of the next stage of broadcast. He says that internet-native companies such as Amazon and Facebook deal with people as individuals, not as a broad "audience", and that most TV programme-makers don'...
A view from the top
A view from the top
by Lindsay Pattison
11 July 2013, 08:00AM
I have a bit of a split personality right now, with two full-time roles at Maxus. I'm asked about work/life balance a lot. The reality is that I have no balance. I just have a blessed life, of which work is a massive part. I'm lucky that Mr P is also...
A view from the bottom
A view from the bottom
by Laura Parker
11 July 2013, 08:00AM
Generally, my day-to-day life at We Are Social involves a little more desk work and a lot less hip-shaking than in the past week.
Structural damage needs fixing at 36 Golden Square
Structural damage needs fixing at 36 Golden Square
by Jeremy Lee
11 July 2013, 08:00AM
Joints, as someone once said, are for butchers. It seems an appropriate metaphor given that, with a few notable exceptions (such as the clubbable friends Tom Knox and Richard Warren at DLKW Lowe), the creation of joint leadership roles usually end up...
Intelligence
Public Health England: Awkward Conversations
Public Health England: Awkward Conversations
by
15 July 2013, 02:59PM
Launch date: 1 October 2012 Aim Public Health England set us two challenges: prevent teenagers from deciding to smoke or take drugs, and delay their decisions to drink alcohol and have sex until they re legally old enough. We focused on gett...
Farjo Institute: Hair transplant surgery
Farjo Institute: Hair transplant surgery
by
15 July 2013, 02:55PM
Launch date: 11 June 2012 Aim Position Dr Farjo as the UK s leading authority on hair transplant surgery within the national media. Raise awareness amongst men of what hair transplantation can achieve. Demonstrate how hair transplant s...
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