Tuesday, 9 July 2013

The Wall > Google Glass: what does the future hold?

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Google Glass: what does the future hold?
09 July 2013, 1:34PM

Google GlassAn essay titled “The future of the future” written in 1977 by British sci-fi author JG Ballard has recently re-surfaced where he makes a remarkably accurate predication about social media.

Published in Vogue magazine at the time, Ballard wrote:

Instagram video driving brand engagement just two weeks after launch
09 July 2013, 11:23AM

InstagramAfter the success of Twitter’s Vine product, Facebook acquired Instagram launched it’s own video service a fortnight ago. It allows 15 seconds of video instead of Vine’s six seconds, and has seemingly been embraced by brands.

Embrace the brave new digital world, but don't shred the paperwork just yet
09 July 2013, 8:20AM

ConfidentialThe ‘NOT SO SECRET DIARY OF AN E-COMMERCE ENTREPRENEUR’ continues…

I found out today that the UKs 'fastest growing' crowdfunder, Seedrs has accepted my application to raise funds for my premium tongue cleansing brand on its site.

Gordon Ramsay and Hello Kitty engage Singapore
09 July 2013, 2:29AM

gordon ramsaySingaporeans love two things passionately: 1) brands and 2) freebies. When the two come together the mix is explosive!

Two great examples of this happened in the last few weeks with differing social media reactions:

Wimbledon on social media: some infographics
08 July 2013, 1:23PM

Screen Shot 2013-07-08 at 14.17.25While sports journalists frantically dig around for a new Wimbledon story for 2014 - now that a British man has finally won the title - social media analysts are looking at what Twitter thought of the men’s final on Sunday.

Sadler's Wells looks to social media to reach younger audiences for pop-up festival
08 July 2013, 12:56PM

Hofesh Shechter Sadler's WellsThe Arts Council has five core goals that drive its activity and decisions about how to distribute funding, one of which is to make sure that every child and young person has the opportunity to experience the richness of the arts.

French bank Société Générale uses Twitter customer service as brand differentiator
08 July 2013, 6:40AM

societe general tv adFrench bank Société Générale is taking an interesting approach to using Twitter for customer service, by promising customers that it will answer any queries they tweet within 30 minutes, as long as they are sent during business hours.

London students plot new social network launch
08 July 2013, 6:00AM

SocialMediaWordcloudbigstockThree London based students have got together to try and build a social network that seamlessly links brands with customers.

Social scientist Edward Heywood, computer engineer Peregrine Park, and business management student Sharan Soni have put their skills together to create Urban Cloud - "a social network that unites people on a platform designed to promote collaboration".

Buying back in
05 July 2013, 12:23PM

TomCross_ScreenshotYears ago, when I was living and working in Sydney, one conversation that would often be repeated in the bar after work was around the merits of the social networks MySpace and Bebo. As MySpace was the first social network that I truly embraced*, I obviously fought its corner and was somewhat sceptical of the arguments of some of my fellow British colleagues in favour of Bebo. It was around the same time that another relatively unknown site began to be talked about, and tentatively explored by both sides of the divide; a site which would ultimately render our discussions futile. That site was called Facebook.

Samsung, Jay-Z and their viral successes
05 July 2013, 12:00PM

Jay-Z and Samsung top viral ad chartSamsung are probably congratulating themselves for a win on bagging a partnership with Jay-Z.

According to social video expert Unruly, who furnish Campaign with data for our weekly viral ad chart, the recent tie-up that has seen the music mogul give away his newest album, Magna Carta Holy Grail, to a million Samsung Galaxy owners, has generated more than half a million shares across Facebook, Twitter and the blogosphere.


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