Friday, 2 August 2013

Digital AM - Google, Guinness, The Sun, Campaign Viral Chart, Maxus

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Digital AM

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Google combats Apple with voice-activated 'made in USA' Motorola phone
Google combats Apple with voice-activated 'made in USA' Motorola phone
by Matthew Chapman
02 August 2013, 11:40AM
Google has unveiled the Moto X, the first phone it has designed from scratch since acquiring Motorola Mobility, as it seeks to best Apple's iPhone with a mobile made in the USA.
Guinness brings NFC to pubs to 'keep audience engaged'
Guinness brings NFC to pubs to 'keep audience engaged'
by Loulla-Mae Eleftheriou-Smith
02 August 2013, 11:20AM
Guinness has become the first beer brand to roll out NFC technology in the on-trade sector, in a bid to keep consumers engaged with the brand.
The Sun unveils campaign for digital launch
The Sun unveils campaign for digital launch
by James Swift
02 August 2013, 09:21AM
The Sun is road blocking every major commercial TV channel in the UK tonight as part of its £10 million campaign to promote the launch of Sun+, its digital entertainment bundle.
Campaign Viral Chart: Heineken takes top spot in sluggish week
Campaign Viral Chart: Heineken takes top spot in sluggish week
by Ben Hall
02 August 2013, 08:34AM
Heineken has taken the most-shared accolade with just 14,191 shares this week in a slow seven days for ad sharing, according to figures from social video experts Unruly.
OMD's Bijan White to be Maxus EMEA digital head
OMD's Bijan White to be Maxus EMEA digital head
by Louise Ridley
02 August 2013, 09:16AM
Maxus has appointed Bijan White, the EMEA digital strategy director for OMD International, as its EMEA head of digital to provide an additional tier of leadership across the region.
Promotion: From monologue to dialogue: Adding interaction to your presentations

Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience. Download the free report here
 

Also in the news

IAB to give away free Engage ticket in art contest
by Susan Billinge, 02 August 2013, 10:59AM
Travel brands must learn to decode consumer desires
by Lazar Dzamic, planning director, Kitcatt Nohr, 02 August 2013, 10:00AM
LG aims to bounce back with 'It's All Possible' brand identity
by Loulla-Mae Eleftheriou-Smith, 01 August 2013, 03:15PM
Trading Places: this week's people moves
by Chris Harding, 02 August 2013, 09:00AM
Games-maker gives Engine a digital tune-up
by Ian Darby, 01 August 2013, 08:00AM
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Jonathan Staines, 01 August 2013
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