Breaking news from Brand Republic - The Sun, Tesco, Heineken, LG, Maxus

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news The Sun unveils campaign for digital launch by James Swift 02 August 2013, 09:21AM The Sun is road blocking every major commercial TV channel in the UK tonight as part of its £10 million campaign to promote the launch of Sun+, its digital entertainment bundle. Tesco marketers depart amid swingeing management cuts by Alex Brownsell 02 August 2013, 09:34AM Tesco has made a series of redundancies in its management team, including several marketing posts, as part of chief executive Philip Clarke's plans to transform the business. Campaign Viral Chart: Heineken takes top spot in sluggish week by Ben Hall 02 August 2013, 08:34AM Heineken has taken the most-shared accolade with just 14,191 shares this week in a slow seven days for ad sharing, according to figures from social video experts Unruly. LG aims to bounce back with 'It's All Possible' brand identity by Loulla-Mae Eleftheriou-Smith 01 August 2013, 03:15PM LG Electronics has unveiled a new brand identity and strapline ,'It's All Possible', promising to highlight its "dedication to delivering differentiated values and experiences" to consumers. OMD's Bijan White to be Maxus EMEA digital head by Louise Ridley 02 August 2013, 09:16AM Maxus has appointed Bijan White, the EMEA digital strategy director for OMD International, as its EMEA head of digital to provide an additional tier of leadership across the region. Promotion: Unlocking the full potential of Facebook marketing How do you launch the right content to drive engagement and sales? Tell us in our new survey and be in with the chance of winning an iPad mini.   Also in the news Trading Places: this week's people moves by Chris Harding, 02 August 2013, 09:00AM Lionel Messi dons LED suit for Adidas by Maisie McCabe, 01 August 2013, 04:36PM Keep customer needs at the heart of your strategy to reap rewards by Christopher Macleod, marketing director, TfL, 02 August 2013, 08:30AM Ryanair's Michael O'Leary: 'Short of committing murder, bad publicity sells more seats' by Loulla-Mae Eleftheriou-Smith, 01 August 2013, 08:45AM Mini thanks fans with 'not normal' brand campaign by Simon Nias, 01 August 2013, 09:14AM Opinion Lads' mags should get abreast of popular opinion by Ruth Wyatt 01 August 2013, 08:00AM There are far too many tits in publishing. Working your way up? 'Fraid so by Matt Smith 01 August 2013, 02:52PM What happened to working your way up the ladder? Time was, you started at the bottom, made your mistakes, learned all you could and slowly made the climb up to where you wanted to be. Latest Blog Entries In at the shallow end Jonathan Staines, 01 August 2013 Customers: there may be a gap in the market, but is there a market in the gap? Hugh Salmon, 31 July 2013 Oreo's meets the royal baby: the high tide of social media marketing? Campaign Guest, 30 July 2013 BANGS FOR BUCKS Dave Trott, 30 July 2013 Why we need to reinvent the ad business and discover the art of advertainment. Chris Arnold, 30 July 2013 Is a new career like a marathon? Rachel Brushfield, 29 July 2013 Latest jobs Digital & CRM Strategist Recruiter GoodEgg Digital Salary Circa £45k + Benefits Location Central London Digital Marketing Manager Recruiter GoodEgg Digital Salary Circa £50k + Bonus & Benefits Location Central London Marketing Manager - Trade and Construction Recruiter Landers Recruitment Salary Up to £45,000 + Company Car - BMW 3 Series + Fantastic Benefits Location Midlands - Staffordshire PPC Manager Recruiter NG Digital Marketing Salary £30000 - £35000 per annum Location London Account Director Recruiter Purple Consultancy Salary £40000 - £50000 per annum Location London Business Development Director Recruiter Major Players Salary £60000 - £80000 per annum + excellent bonus Location London BR Insight 10 Questions Marketers Frequently Ask About Twitter (Expert Reports) Confused by hashtags? Tweetchats? Tweet walls? You’re not alone. W... The Digital Marketing Trends You Need To Know For 2013 (Expert Reports) Which digital marketing trends will take off in 2013? To get the big pic... From monologue to dialogue: Adding interaction to your presentations (Expert Reports) You're not the only one who gets a little nervous interacting during a p... Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Tablets: Redefining Consumer Experiences (Webcast) As a nation, the UK is media and technology obsessed with over half of t... Promotional features The Plannertarium 2013: Mapping the future of connected TV by Staff 01 August 2013, 12:55PM The 2013 Plannertarium, Channel 4's annual event for media planners and buyers, is now open for applications. If you want to know more about how social media is transforming TV, visit channel4sales.com/plannertarium. StoryScaping: being, doing and saying by Staff 29 July 2013, 01:32PM Film, fashion, food and economics - visionaries from disparate fields are all part of the transformation of storytelling. At Idea Exchange, Campaign spoke to SapientNitro's Nigel Vaz about the agency's concept of StoryScaping. Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders