| Pop-up shops: why they need to become proper retail experiences | | 01 August 2013, 11:28AM |  Remember a few years ago when pop-up shops started, er, popping up everywhere? For a while they were the trendy thing to do for any brand that wanted to create a bit of a buzz, in a high profile, PR-friendly location (usually somewhere between Bond Street and Westfield). And for a while they worked pretty well.
| | | | | | | London Fire Brigade launches #fiftyshadesofred to end embarrassing injuries | | 01 August 2013, 9:37AM |  The London Fire Brigade has a growing social media following, which they are using to break down the barriers between themselves and the general public, to whom they hope to give better information.
However, over the last few days the London Fire Bridge account, @LondonFire, has become something of a must follow, as they have launched their #fiftyshadesofred campaign, to highlight the embarrassing situations from which they have to rescue people. Those of a delicate disposition may wish to avoid reading the tweets on the hastag!
| | | | Why email should be the jewel in your digital marketing crown | | 01 August 2013, 8:18AM |  Despite the continued, rapid growth of new channels, email continues to be one of the most effective ways for brands to communicate with their customers. Nearly 145 billion emails are sent every day. And these are still being hugely read. In fact, our recent Email Benchmarking study showed that 39% of emails sent by brands to consumers are being opened. But, despite its obvious benefits, email marketing still needs strategic focus and creativity to make it as effective as possible. Marketers can't put it on the backburner and stick to old tactics while paying more attention to 'sexier' marketing techniques such as social and search.
| | | | Don't lie to yourself about social: customers are not your friends | | 31 July 2013, 2:25PM |  There is so much happening in social channels on a daily basis it has become harder for brands and marketers to differentiate themselves. However among all the buzz, hype and influx of change, one thing is for certain - social has become game changing.
| | | | Ramadan challenges brands to market sensitively | | 31 July 2013, 2:25PM |  Ramadan comes but once a year but unlike Christmas it lasts for an entire month and has a profound effect on the ways that brands market themselves in Muslim countries, especially in Asia. Just like Christmas for the West, Ramadan in the Muslim world is when brands spend the most mount of marketing dollars too.
| | | | Making sense of criminal liability for use of social media | | 31 July 2013, 9:04AM |  On Sunday, police in Manchester arrested a man in connection with a barrage of tweets sent to Caroline Criado-Perez (pictured), a feminist campaigner fighting for an image of a woman to appear on the new bank note.
| | | | | | | The art of storytelling in content marketing | | 31 July 2013, 9:00AM |  We are all familiar, at least in some small way, with the art of storytelling – whether it's Cinderella living happily ever after in childhood fairy tales or perfectly recounting tales of holiday adventures for friends and family.
| | | | Social Brands 7: augmented experiences | | 30 July 2013, 10:15AM |  When people buy brands, they're usually paying for something more than a core product or service.
For example, they don't really pay for the liquid inside a shampoo bottle; they pay for beautiful hair, and for the confidence which that brings.
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