Tuesday, 7 September 2010

Campaign Daily Fix - Carlsberg, Over-50s safe sex, DCM, Daybreak

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Campaign Daily Fix
 
07 September 2010  
Latest News
Carlsberg Where's The Party?: party research and facts
Carlsberg runs party advice films
Mark Banham, 07 September 2010

Scandinavian agency Prime Sweden has created a series of films for Carlsberg aimed at young men who 'want to know how to be popular at parties'.

 
FPA dips into fashion archives for 50-plus safe sex campaign
Over-50s safe sex campaign raids fashion archives
Katherine Levy, 07 September 2010

Health charity FPA has turned to fashion adverts from the sixties and seventies to encourage middle-aged people to practice safer sex.

 
Martin Bowley, managing director of DCM
DCM snares prized Vue contract from Pearl & Dean
Maisie McCabe, 07 September 2010

DCM, the cinema sales house jointly owned by Cineworld and Odeon, has signed a four-year multimillion pound contract with the cinema chain Vue, currently represented by rival sales house Pearl...

 
Daybreak: new breakfast show garnered a million viewers for ITV1
GMTV replacement Daybreak brings 1m viewers to ITV1
Maisie McCabe, 07 September 2010

ITV's new early morning breakfast show 'Daybreak' debuted with one million viewers, but lagged 400,000 viewers behind BBC One's 'Breakfast', according to unofficial overnight figures.

 
VGC sets up shop in Bangalore
VGC sets up shop in Bangalore
Arati Rao, 07 September 2010

Vyas Giannetti Creative has launched its office in Bangalore with assignments from clients like Fosters, Madura, Nitesh Estates and Park Hotel, Bangalore.

 
 
Also in the News
Penguin rolls out ad campaign for spy novel
Sarah Shearman, 07 September 2010
Interpublic's Orion picks up InBev barter account
Mark Banham, 07 September 2010
TUI managing director to take marketing lead
Alex Brownsell, 07 September 2010
 
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Latest Work
The Post Office 'savings' by Mother
The Post Office 'savings' by Mother
02 September 2010

The Post Office has launched a new TV ad which featuring real Post Office customers.

 
Auto Trader ‘Auto Trader is now mobile’ by HMDG
Auto Trader 'Auto Trader is now mobile' by HMDG
02 September 2010

Auto Trader, the UK motoring website, has launched a new £2 million campaign to promote its mobile platform.

 
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