Monday, 6 June 2011

Campaign Daily Fix - Mars, Aegis, Unilever, Walkers

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Campaign Daily Fix
 
06 June 2011  
Latest News
Snickers: owner Mars moves global advertising into BBDO
Mars splits with TBWA for BBDO
Anne Cassidy, 06 June 2011

Mars has consolidated its global advertising account for its Snickers, Mars, Galaxy, Pedigree, Whiskas and Twix brands into the Omnicom-owned BBDO network, moving the business out of TBWA without a...

 
Vincent Bollore: holds a 26.5% stake in Aegis
Aegis in talks over sale of Synovate
Daniel Farey-Jones, 06 June 2011

Aegis has confirmed it is in talks with French research group Ipsos, which could result in the sale of its market research arm Synovate, leaving the company clear to focus...

 
Dove: Unilever brand launches Body Language campaign across Europe
Unilever launches Dove Hand & Body campaign
Oliver Luft, 06 June 2011

Unilever has launched its 'Body Language' campaign for its Dove Hand & Body range today (6 June), promoting a series of new products across Europe.

 
Walkers Sunbites: Rebecca Ferguson ditches her nice-girl image
Rebecca Ferguson ditches nice-girl image in Walkers ad
Sara Kimberley, 06 June 2011

'X Factor' runner-up Rebecca Ferguson has become the female version of greedy, thieving Gary Linker, in Walkers' new Sunbites TV ad.

 
 
Also in the News
TMW appoints director of strategy amid planning restructure
Sara Kimberley, 06 June 2011
Google hires VCCP's Steve Vranakis as creative director
Matt Williams, 03 June 2011
 
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Latest Work
ITV ‘injustice’ by BBH
ITV 'injustice' by BBH
01 June 2011

ITV has launched a series of print and digital ads to promote the crime drama Injustice.

 
Keep Footy Beautiful 'art class' by BETC London
Keep Footy Beautiful 'art class' by BETC London
31 May 2011

BETC London has created a campaign to rid football of the rot that is bad language and disgraceful behaviour for the group Keep Footy Beautiful.

 
More Work
 
Blogs
Latest Blog Entries
What could Aegis do with Synovate cash?
Bob Willott

Having been a long-term critic of the financial return gained by Aegis on its investment in a research operation (see...

GAME-CHANGING THINKING
Dave Trott

Nearly 100 years ago, Herman Hesse wrote 'Steppenwolf'. At the end, the main character gets a chance to go back...

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