Monday, 6 June 2011

Digital PM - Twitter, Audi, Sony, PespiCo, Sina Weibo

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Latest news
Twitter hosts 24-hours in the life of WaterAid
Twitter hosts 24-hours in the life of WaterAid
by Maisie McCabe
06 June 2011, 03:37PM
WaterAid, the international water, sanitation and hygiene charity, is running a 24-hour "tweetathon" on social network Twitter to give supporters an insight into what the charity does over a 24-hour period.
Audi rolls out Le Mans app to drive deeper engagement
Audi rolls out Le Mans app to drive deeper engagement
by Sarah Shearman
06 June 2011, 11:50AM
Audi UK, the German car manufacturer, has launched a iPhone, iPad and Android app to support its presence at Le Mans 24 Hour endurance sports car race in a bid to bring fans closer to the action.
Sony confirms fresh data loss
Sony confirms fresh data loss
by Daniel Farey-Jones
06 June 2011, 02:50PM
Sony Pictures has confirmed it did fall victim to a hacker group last week and has reported the incident to the FBI.
PepsiCo launches search for tech innovators in Europe
PepsiCo launches search for tech innovators in Europe
by Loulla-Mae Eleftheriou-Smith
06 June 2011, 12:16PM
PespiCo has kicked off a European-wide search for entrepreneurs to take part in its technology and innovation programme, PepsiCo10.
Can Twitter still be beaten? Chinese rival to launch in the US
Can Twitter still be beaten? Chinese rival to launch in the US
by Staff
06 June 2011, 09:35AM
Chinese internet firm Sina is gearing up to launch its popular microblogging platform Sina Weibo in the US shortly to challenge Twitter.
Bench sponsors editorial series to reach clubbers
Bench sponsors editorial series to reach clubbers
by Maisie McCabe
06 June 2011, 02:50PM
Bench, the clothing brand, has partnered with dance music website Resident Advisor to produce 'Real Scenes', a five-part sponsored series about creative cities across the globe.
Think BR: Kicking the paid search habit
Think BR: Kicking the paid search habit
by Luke Aviet
06 June 2011, 08:00AM
Clients need to break out of the debilitating cycle of search abuse, writes Luke Aviet, managing director advertising UK, AOL & Goviral.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

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Also in the news
Can UKOM's VideoCensus propel VoD into the mainstream?
by Arif Durrani and Sarah Shearman, 06 June 2011, 08:30AM
Google launches anti-homophobic bullying TV campaign
by Sara Kimberley, 06 June 2011, 09:20AM
Men's Health launches mobile site, iPhone app and bookazine
by Oliver Luft, 06 June 2011, 10:30AM
Think BR

The latest comment from our columnists and leading industry figures

Visit Think BR


From the blogs
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Bob Willott
30/05/2011
With this social media you are spoiling us
Lindsey Clay
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Rosetta: a triumph of weight over wisdom?
Bob Willott
18/05/2011
6 out of 10 ain't bad?but there's still a way to go
Lindsey Clay
17/05/2011
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