Thursday, 2 June 2011

DM Bulletin from Brand Republic - Topshop, Trinity Communications, Think BR, Oxfam, Twitter

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Topshop rolls out in-store digital campaign
Topshop rolls out in-store digital campaign
by Sarah Shearman
02 June 2011, 12:36PM
Topshop, the Arcadia-owned fashion retailer, has launched an in-store digital campaign that allows shoppers to create their own 'Wish You Were At Topshop' postcard and upload it to their Facebook page.
Trinity Communications closes shop
Trinity Communications closes shop
by Katherine Levy
01 June 2011, 12:20PM
Trinity Communications, the media planning agency set up by Simon Timlett, Phil Nunn and Amy Lennox, is to close its doors after four years of business.
Think BR: CRM and a sledgehammered Lamborghini
Think BR: CRM and a sledgehammered Lamborghini
by David Rolfe
01 June 2011, 10:15AM
For luxury brands, getting the basics right is the bare minimum, writes David Rolfe, client services director, Snowball.
Oxfam launches global 'grow' campaign
Oxfam launches global 'grow' campaign
by Ben Bold
01 June 2011, 12:40PM
Oxfam is launching what it claims is its biggest-ever global campaign - backed by Hollywood star Scarlett Johansson and archbishop Desmond Tutu - which paints a positive picture of a future where there is enough food in the world to feed everyone.
CEO says 600 plus advertisers now using Twitter
CEO says 600 plus advertisers now using Twitter
by Staff
02 June 2011, 10:00AM
Twitter CEO Dick Costolo said that Twitter has signed up as many as 650 advertisers and claimed that ad engagement was high.
More magazine to let Facebook fans co-create issue
More magazine to let Facebook fans co-create issue
by Daniel Farey-Jones
31 May 2011, 01:51PM
More, Bauer Media's lifestyle weekly for young women, is to publish an issue co-created by its Facebook fans.
CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi
CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi
by Simon S Kershaw
02 June 2011, 11:14AM
Copy, eh? It's a bugger and no mistake. Should we even bother? A few years ago, one advertising luminary declared, basically, that all press ads should be 48-sheet posters. No more perfectly penned paragraphs, but five words or less.
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The art of Venn
Greg Taylor, 01 June 2011
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Gemma Charles, 01 June 2011
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Louise Kennedy, 01 June 2011
Is Simon Cowell overstretching himself?
Jeremy Lee, 01 June 2011
Not a very sunny day for the Spanish
Chris Arnold, 01 June 2011
Great Singapore Sale shows the world how to drive retail sales
Chris J Reed, 01 June 2011
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