Tuesday, 7 June 2011

Marketing Daily - 2011 Marketing Society Awards for Excellence winners revealed; plus Tesco, Reebok, easyJet, and eBay

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Breaking news from Marketing
 
Breaking news from Marketing June 2011
 
Latest News
 
Yeo Valley rappers land 2011 Marketing Society Awards for Excellence Grand Prix
Gemma Charles,
07 June 2011
 

Yeo Valley Organic scooped the prestigious Grand Prix at the 2011 Marketing...

Yeo Valley: awarded Grand Prix
 
 
Tesco takes first steps in global brand strategy
Rachel Barnes,
07 June 2011
 

Tesco has unveiled plans to become a global brand owner, kicking off...

Tesco: launching new ChokaBlok brand
 
 
Marketers prepare for impact of Bailey childhood report
Gemma Charles,
07 June 2011
 

Marketers have been put on alert by several recommendations in the long-awaited...

Lads mags: potentially impacted by Bailey review
 
 
Reebok global marketing chief Prenderville departs
John Reynolds,
07 June 2011
 

Reebok's top global marketer, Richard Prenderville, has left the sportswear business after...

Kelly Brook: fronting 2010 Reebok campaign
 
 
EasyJet to trail Flexi fare offer to all passengers
Loulla-Mae Eleftheriou-Smith,
07 June 2011
 

EasyJet, the low-cost airline, is launching a new marketing campaign to support...

EasyJet: latest campaign will promote airline's Flexi fare offering
 
 
eBay unveils debut UK sport sponsorship
John Reynolds,
07 June 2011
 

Online auction and shopping site eBay is making its first push into...

eBay: sponsoring touring car team
 
 
VisitBritain partners with American Express for digital marketing drive
Loulla-Mae Eleftheriou-Smith,
07 June 2011
 

VisitBritain, the national tourism agency, has named American Express as a global...

VisitBritain: teams up with American Express for online marketing campaign
 
 
 
Also in the News
 
Marketing Society Awards for Excellence 2011: Grand Prix
07 June 2011
 
Marketing Society Awards for Excellence 2011: Marketer of the year
07 June 2011
 
Marketing Society Awards for Excellence 2011: Young Marketer of the year
07 June 2011
 
Marketing Society Awards for Excellence 2011: Leading-edge thinking
07 June 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Tesco's brand-creation strategy: racheting up battle with FMCG manufacturers just a notch
Noelle McElhatton
 

Tesco's new CEO Philip Clarke is at last making good on his promise in May to make Tesco a 'creator...

 
 
Not quite the great red-button con
Ivan Clark
 

On Saturday I watched the Britain's Got Talent results show live, unlike the main event which I'd Sky+'d, wanting...

 
 
DOMESDAY SCENARIO
Dave Trott
 

In 1066, after he conquered England, William wanted to know exactly what he'd got. So he commissioned the first-ever national...

 
 
 
 
 
 
Whitepapers
 
 
 
 
 
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