Wednesday 31 March 2010

Breaking news from Brand Republic - BSkyB, Online display ads, Renault, British Airways

Brand Republic Daily Bulletin

NEWS

SKy: Ofcom calls for broadcaster to cut prices

BSkyB must slash price of Sky Sports 1 and 2 by almost a quarter

by Maisie McCabe, mediaweek.co.uk, 31-Mar-10, 08:37

LONDON - Broadcasting regulator Ofcom has ruled that BSkyB must cut the price it charges competitors for its premium sports channels Sky Sports 1 and Sky Sports 2 by 23.4%.

IAB's Guy Phillipson: 'In 2009 the advertising industry was hit hard'

Online display ads fall for the first time in nine years

by Sara Kimberley and Arif Durrani, campaignlive.co.uk, 31-Mar-10, 09:05

LONDON - Annual like-for-like spend on online display advertising dropped 4.4% in 2009, its first year-on-year fall since the post dotcom boom of 2001.

Renault: electric car ad banned by the ASA

Renault 'zero emissions' ad banned by ASA

by Alex Brownsell, campaignlive.co.uk, 31-Mar-10, 09:21

LONDON - A Renault ad boasting that its new range of electric cars produce 'zero emissions', has been banned by the Advertising Standards Authority (ASA).

British Airways: chief executive thanks customers in ad

British Airways ad thanks consumers for strike support

by Alex Brownsell, marketingmagazine.co.uk, 31-Mar-10, 09:30

LONDON - British Airways has launched a print campaign thanking customers for their patience during the strike by members of its cabin crew, which ended yesterday (30 March).

ALSO IN THE NEWS

UB extends McVitie's Mini range

by Staff, marketingmagazine.co.uk, 31-Mar-10, 08:00

Hung parliament is predicted online as well as off

by Gordon MacMillan, Brand Republic, 30-Mar-10, 16:20

Meerkat stays top as National Trust enters BR branded app chart

by Staff, Brand Republic, 30-Mar-10, 16:16

BBC on the hunt for Freeview HD channel

by Arif Durrani, mediaweek.co.uk, 30-Mar-10, 16:14

Auto Trader forced to pull 'unethical' app

by Alex Brownsell, mediaweek.co.uk, 30-Mar-10, 15:51

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