Monday, 29 March 2010

Campaign Daily Fix - The Labour party, TV ad rules, LBi, Powerade, Marmite, Kylie Minogue

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Campaign Daily Fix
 
29 March 2010  
Latest News
Labour campaign: spoof Conservative ad
Labour asks voters to create next election ad
Kate Nettleton, 29 March 2010

LONDON - The Labour party has decided to bypass its agency Saatchi & Saatchi for its next political ad, inviting voters to submit their own election campaign ideas.

 
Ofcom: launched consultation on TV ad-selling
Rules surrounding TV ads 'could be scrapped', reports Ofcom
Maisie McCabe, 29 March 2010

LONDON - Ofcom has today launched a consultation on the rules governing the way TV broadcasters sell advertising, and has admitted current restrictions 'may no longer be appropriate' due to...

 
LBi: appoints Jonathan Isaac
LBi appoints global head of planning
Sara Kimberley, 29 March 2010

LONDON - LBi (Lost Boys International) has appointed Jonathan Isaac to global head of planning as the agency establishes its US headquarters following the completed merger of IconNicholson and Special...

 
Powerade: Wayne Rooney ad by Mother
Coca-Cola appoints Mother to global Powerade business
Matt Williams, 29 March 2010

NEW YORK - Coca-Cola has expanded its relationship with Mother by handing the agency the global advertising for its Powerade brand.

 
Marmite stages lovers versus haters election
Marmite stages lovers versus haters election
Matt Williams, 29 March 2010

LONDON - Marmite is introducing two new political parties ahead of holding its very own election, playing out in advertising and social media, to determine whether the UK is a...

 
Kylie Minogue: fronts Breakthrough Breast Cancer campaign
Kylie Minogue fronts Breakthrough Breast Cancer campaign
Matt Williams, 29 March 2010

LONDON - Kylie Minogue, Sienna Miller and Claudia Schiffer are among the celebrities starring in a new campaign to launch Fashion Targets Breast Cancer 2010, a fundraising initiative from the...

 
 
Also in the News
Tourism Australia launches Facebook 'boomerang' app
Alex Brownsell, 29 March 2010
OgilvyOne begins search for 'the World's Greatest Salesperson'
Matt Williams, 29 March 2010
 
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Latest Work
NPower 'Revenge of the Killer Watts' by VCCP
NPower 'Revenge of the Killer Watts' by VCCP
26 March 2010

NPower's latest campaign by VCCP features beloved pop-culture icons Wallace and Gromit.

 
Heineken USA 'Give Yourself a Good Name' by Euro RSCG New York
Heineken USA 'Give Yourself a Good Name' by Euro RSCG New York
26 March 2010

Heineken USA is launching its first work by Euro RSCG New York. The campaign illustrates the courage and optimism necessary to seize the moment and make the most of opportunities,...

 
OK Go 'this too shall pass' by Rube Goldberg Machine
OK Go 'this too shall pass' by Rube Goldberg Machine
25 March 2010

OK Go have revealed an interactive campaign to support their popular new music video 'this too shall pass', which has already gained over 9 million views on YouTube.

 
More Work
 
Blogs
Latest Blog Entries
One cup of coffee: Murdoch pitches The Times at £2 a week
Gordon Macmillan

When I heard the news this morning that Rupert Murdoch has unveiled his plans to charge for The Times my...

WITHOUT THE DETAILS, NOTHING HAPPENS
Dave Trott

Mike Greenlees was CEO of GGT. The agency had a big presentation to a major client, at the client’s offices....

WE ARE ALL SLAVES TO SLAVERY...
robert campbell

  We’re on our way back from Washington. Our client there is a philanthropic organization called Humanity United.   ...

I'M RATIONAL, YOU'RE EMOTIONAL
Dave Trott

In most heated discussions, everyone thinks they’re being rational and the other person is being emotional. When my son was...

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