Wednesday 31 March 2010

Campaign Daily Fix - BMW picks Engine, BSkyB/Ofcom, IAB, ASA...

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Campaign Daily Fix
 
31 March 2010  
Latest News
BMW... picked Engine
BMW picks Engine for consolidated UK creative accounts
Staff, 31 March 2010

LONDON - BMW has retained WCRS to its £16 million advertising account and appointed Partners Andrews Aldridge, also part of Engine, to its direct marketing business.

 
Sky: Ofcom calls for broadcaster to cut prices
BSkyB must slash price of Sky Sports 1 and 2 by almost a quarter
Maisie McCabe, 31 March 2010

LONDON - Broadcasting regulator Ofcom has ruled that BSkyB must cut the price it charges competitors for its premium sports channels Sky Sports 1 and Sky Sports 2 by 23.4%.

 
Guy Phillipson: chief executive officer of the IAB
Online display ads fall for the first time in nine years
Sara Kimberley and Arif Durrani, 31 March 2010

LONDON - Annual like-for-like spend on online display advertising dropped 4.4% in 2009, its first year-on-year fall since the post dotcom boom of 2001.

 
Renault: electric car ad banned by the ASA
Renault 'zero emissions' ad banned by ASA
Alex Brownsell, 31 March 2010

LONDON - A Renault ad boasting that its new range of electric cars produce 'zero emissions', has been banned by the Advertising Standards Authority (ASA).

 
ASA: bans digital radio ad
ASA silences digital radio ad
Joe Thomas, 31 March 2010

LONDON - An ad promoting the benefits of digital radio has been banned by the Advertising Standards Authority for giving the "misleading" impression that listeners would never experience any interruption...

 
 
Also in the News
MasterCard hires Gill Barr to top UK marketing role
Alex Brownsell, 31 March 2010
British Airways ad thanks consumers for strike support
Alex Brownsell, 31 March 2010
Local press body targets national advertisers with new campaign
Ian Darby, 31 March 2010
 
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Latest Work
Marmite 'hate party' by DDB UK
Marmite 'love and hate parties' by DDB UK
31 March 2010

DDB UK is launching a new brand campaign for Marmite and has created two new political parties to go head-to-head in an election battle to determine if the UK is...

 
Nike 'football' by Arnold
Nike 'football' by Arnold
30 March 2010

Nike has launched a TV campaign to support its football iPhone app.

 
France Adot 'tattoos' by CLM BBDO
France Adot 'tattoos' by CLM BBDO
30 March 2010

A new campaign has launched in France urging young adults to have an organ donor card.

 
Strongbow 'honours' by St. Luke's
Strongbow 'honours' by St. Luke's
30 March 2010

Strongbow has launched a new phase in its 'Bowtime for Grafters' TV campaign, aiming to promote itself as a refreshing reward after a hard day's work.

 
Match.com 'accidental duet' by Mother
Match.com 'shoe shop' by Mother
30 March 2010

Mother has created a TV ad for Match.com which promotes the dating website's new compatibility service MatchAffinity, by showing a couple accidentally tying their shoes together.

 
Public view - Waitrose
Public view - Were the public hungry for more after watching the latest Waitrose ad?
29 March 2010

There were mixed reactions from the viewing public after seeing Waitrose's latest ad featuring Delia Smith and Heston Blumenthal.

 
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