Marketing Daily - M&S, BA, PepsiCo, Facebook, Toyota

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing March 2010   Latest News   M&S axes long-running 'food porn' ad strategy Alex Brownsell, 22 March 2010   LONDON - M&S is to axe its long-running advertising strategy, dubbed "food...     British Airways turns to YouTube to combat strike fears Alex Brownsell, 22 March 2010   LONDON - British Airways has turned to Google's YouTube in its marketing...     PepsiCo to reduce salt, fat and sugar levels Daniel Farey-Jones, 22 March 2010   LONDON - PepsiCo has pledged to cut the levels of salt, fat...     Facebook enters the political fray with Democracy UK Gemma Charles, 22 March 2010   LONDON - Facebook has launched a political campaigning page to capitalise on...     Toyota promises quality in confidence-building campaign Alex Brownsell, 22 March 2010   LONDON - Toyota has launched a print campaign to reassure consumers about...     Kellogg launches social auction site for Krave John Reynolds, 22 March 2010   LONDON - Kellogg is launching a social media auctioning site in support...     Stella launches Cannes sponsorship with social media campaign Daniel Farey-Jones, 19 March 2010   LONDON - Stella Artois 4% is to sponsor the Cannes Film Festival...       Also in the News   Deutsche Telekom to launch iTunes store rival Sara Kimberley, 22 March 2010   Lucozade Energy unveils first TV spot in five years Joe Thomas, 22 March 2010   Prime minister Gordon Brown defends £6 internet levy Maisie McCabe, 22 March 2010   Dr Oetker launches £2.5m ad campaign John Reynolds, 19 March 2010       Blogs & Forums   Latest Blog Entries   The second law of customer data Alan Mitchell     Nowadays, especially in multi-channel environments where customers can come into contact with the company through many different touchpoints, ‘a single customer...     Follow my liveblog on Sport Relief 2010 Jeremy Lee   As if.   And as if Comic Relief wasn't enough to endure, what bright spark thought it would be a...     Why a CEOP panic button may not be right for Facebook .... Tia Fisher   ... but Facebook reporting procedures need improvement. I was just having a little think about Facebook’s news yesterday  that...     The trials of buying a motor on the internot jonathan durden     Hello, or should I perhaps more appropriately stutter “Hola.”   I am now living in Spain until 2011 to...     Forget carbon footprint, it’s your water footprint that really counts. 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