Monday 22 March 2010

Digital AM - Deutsche Telekom, British Airways, Digital Britain, Facebook, Kellogg's

Brand Republic Digital AM Bulletin In association with Brand Republic

NEWS

Deutsche Telekom: plans iTunes store rival

Deutsche Telekom to launch iTunes store rival

by Sara Kimberley, mediaweek.co.uk, 22-Mar-10, 10:10

LONDON - Deutsche Telekom and its European peers are planning to launch a rival to the Apple iTunes store by the end of year, according to reports.

Willie Walsh: featured in YouTube videos

British Airways turns to YouTube to combat strike fears

by Alex Brownsell, marketingmagazine.co.uk, 22-Mar-10, 09:27

LONDON - British Airways has turned to Google's YouTube in its marketing offensive as the strike orchestrated by trade union Unite enters its third day.

Gordon Brown: defends £6 internet levy

Prime minister Gordon Brown defends £6 internet levy

by Maisie McCabe, mediaweek.co.uk, 22-Mar-10, 10:42

LONDON - Prime minister Gordon Brown has today defended plans to add an additional £6 charge per phone line across the UK to help fund superfast broadband for all.

Cash Gordon: website criticises Labour's links to Unite

Facebook enters the political fray with Democracy UK

by Gemma Charles, marketingmagazine.co.uk, 22-Mar-10, 09:15

LONDON - Facebook has launched a political campaigning page to capitalise on a heightened interest in politics among its users as the general election draws closer.

Krave: Kellogg brand's auction site

Kellogg launches social auction site for Krave

by John Reynolds, marketingmagazine.co.uk, 22-Mar-10, 09:00

LONDON - Kellogg is launching a social media auctioning site in support of its teenage cereal brand Krave, which rewards people for talking about the product.

ALSO IN THE NEWS

Stella launches Cannes sponsorship with social media campaign

by Daniel Farey-Jones, marketingmagazine.co.uk, 19-Mar-10, 16:20

Bebo digital director Dan'l Hewitt joins VBS.tv

by Matt Williams, mediaweek.co.uk, 19-Mar-10, 16:05

HMV to launch mobile gaming with Orange

by Joe Thomas, marketingmagazine.co.uk, 19-Mar-10, 13:05

Brown, Cameron and Clegg turned into zombies for DVD promotion

by Matt Williams, campaignlive.co.uk, 19-Mar-10, 12:00

Comparethemarket launches meerkat iPhone app

by Daniel Farey-Jones, campaignlive.co.uk, 19-Mar-10, 12:15

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