Tuesday, 30 March 2010

Marketing Daily - COI, Cadbury, Special K, Top 100 online advertisers

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Breaking news from Marketing
 
Breaking news from Marketing March 2010
 
Latest News
 
Government marketers licensed to bypass COI
Gemma Charles,
30 March 2010
 

LONDON - Government marketers will be given more freedom to bypass the...

COI in cost-cutting exercise
 
 
Cadbury in pre-Olympics sports drive
John Reynolds,
30 March 2010
 

LONDON - Cadbury will back its sponsorship of the London 2012 Olympics...

Cadbury: Olympic advertising kicks off soon
 
 
Special K to sell red dress through M&S deal
John Reynolds,
30 March 2010
 

LONDON - Kellogg is to make a red dress shown in TV...

Special K: red dress goes on sale
 
 
Biggest brands: Top 100 online advertisers 2010
Adam Woods,
30 March 2010
 

While the recession cut a swathe through above-the-line media channels, digital marketing...

O2 top digital advertiser increased internet marketing expenditure by 22.8% year on year
 
 
Defra proposes tighter control of green claims
Alex Brownsell and Gemma Charles,
30 March 2010
 

LONDON - The government is to discourage brands from using terms such...

EDF: advertising could be affected by new code
 
 
5 Alive plots multimillion-pound push
Joe Thomas,
30 March 2010
 

LONDON - 5 Alive, Coca-Cola's fruit-drink brand, is relaunching with its first...

5 Alive: Dodo stars in new ad campaign
 
 
Digital broadcasters in HD battle
Alex Brownsell,
30 March 2010
 

LONDON - Free-to-air digital broadcasters Freeview and Freesat are to go head...

Freesat: readies ad campaign
 
 
Bacardi adds global brand director role
Gemma Charles,
30 March 2010
 

LONDON - Bacardi's marketing manager, Christian Woolfenden, has been promoted to the...

Woolfenden: new role at Bacardi
 
 
 
Also in the News
 
Cable & Wireless hires Elmwood to create new identity
Alex Brownsell,
30 March 2010
 
Soft drinks buoyant despite recession
Joe Thomas,
30 March 2010
 
British Airways' pre-emptive strike
Sara Kimberley,
30 March 2010
 
Miss Ultimo terminates Peaches Geldof's contract
Joe Thomas,
30 March 2010
 
LV= flags mutual status with primetime activity
Alex Brownsell,
30 March 2010
 
Google rolls out targeted banner ads
Andrew McCormick,
30 March 2010
 
Study points to mobile, TV and PC interplay
Sara Kimberley,
30 March 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The Gotnoteef riposte
Alan Mitchell
 

  No sooner had I pointed to the first design flaw of CRM than Gotnoteef posted this riposte:   ...

 
 
Robbie Williams saved Geri Halliwell, Jane Austen saved Emma Thompson. And Danny Dyer saved me
Jeremy Lee
 

Following on from Geri Halliwell's revelations on Piers Morgan's Life Stories of how Robbie Williams (aka 'the fat dancer') saved...

 
 
Marketing Politics
Ardi Kolah
 

Last night's TV debate on Channel 4 between Alistair Darling, Vince Cable and George Osborne was a fascinating prelude to...

 
 
Social media shapes first digital election, NOT
Ivan Clark
 

Following on from last week’s blog, the Conservative party versus Joanna Lumley; it is interesting to see the Tories have...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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