Digital AM - Specsavers/MSN, Google, Giffgaff, Pele

NEWS Specsavers takes over MSN with bikini girls by Joe Thomas, campaignlive.co.uk, 23-Mar-10, 11:00 LONDON - Specsavers has extended its TV campaign, a Lynx parody called 'The Specs Effect', with an MSN homepage takeover that goes live today. China claims Google has 'violated' agreement by Sara Kimberley, Brand Republic, 23-Mar-10, 09:28 LONDON - The Chinese Government has hit out at Google's decision to close its site in China, claiming the internet giant has "violated its written promise" and is "totally wrong". Google stops censorship in China and moves to Hong Kong by Arif Durrani, mediaweek.co.uk, 22-Mar-10, 23:28 LONDON - Google has stopped censoring its search services in China following the identification of alleged cyber attacks at the start of the year, and has started to redirect users to servers based in Hong Kong. Giffgaff joins Chatroulette in brand experiment by Staff, marketingmagazine.co.uk, 23-Mar-10, 00:01 LONDON - Giffgaff, the O2-run mobile network, will use a controversial video chat service Chatroulette to target 'free-thinking' customers. Pelé to launch sportswear range with viral videos by Alan Smith, marketingmagazine.co.uk, 23-Mar-10, 00:01 LONDON - Legendary Brazilian footballer Pelé is to unveil his own sportswear brand at this summer's Fifa World Cup with a "street football" viral campaign. ALSO IN THE NEWS Grazia enlists Florence Welch for augmented reality issue by Anne Cassidy, mediaweek.co.uk, 22-Mar-10, 14:38 6 Music supporters push Half Man Half Biscuit song by Maisie McCabe, mediaweek.co.uk, 22-Mar-10, 15:26 Absolut Vodka debuts 30-minute Spike Jonze film online by Kate Nettleton, campaignlive.co.uk, 22-Mar-10, 11:40 Arqiva joins Project Canvas as its seventh partner by Sara Kimberley, marketingmagazine.co.uk, 22-Mar-10, 16:45 Social media networks attract 28.3m UK users by Anne Cassidy, mediaweek.co.uk, 22-Mar-10, 15:55 LATEST BLOG ENTRIES I'M RATIONAL, YOU'RE EMOTIONAL By Dave Trott / Brand Republic In most heated discussions, everyone thinks they?re being rational and the other person is being emotional. When my son was about six or seven, he... 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