Thursday 18 March 2010

Marketing Daily - Barclays, Google/Sony, Unilever, Greenpeace, VisitEngland

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Breaking news from Marketing
 
Breaking news from Marketing March 2010
 
Latest News
 
Barclays hires McEttrick for global marketing role
Alex Brownsell,
18 March 2010
 

LONDON - Michelle McEttrick has been appointed as chief marketing officer for...

Barclays: hires McEttrick to global role
 
 
Sony partners Google to produce web TV platform
Daniel Farey-Jones,
18 March 2010
 

LONDON - Google is working with Sony and Intel to develop an...

Google: partners Google for web TV platform development
 
 
Unilever promotes Sourry to top UK management role
John Reynolds,
18 March 2010
 

LONDON - Unilever has appointed marketing executive Amanda Sourry as executive vice...

Unilever: promotes Amanda Sourry
 
 
Greenpeace attacks Nestlé with 'Kit Kat' viral
Sara Kimberley,
18 March 2010
 

LONDON - Greenpeace has launched a shocking viral as part of a...

Greenpeace: protesters outside the Nestlé HQ
 
 
VisitEngland launches 10-year brand strategy
Alex Brownsell,
18 March 2010
 

LONDON - Tourist body VisitEngland has launched a 10-year strategy to create...

VisitEngland: launches 10-year brand strategy
 
 
Royal Mail kicks off design roster review
Alex Brownsell,
18 March 2010
 

LONDON - Royal Mail has launched a review of its £15m design...

Royal Mail: creating three separate design rosters
 
 
ISBA Conference: Tory culture minister pledges less regulation for ITV
Maisie McCabe,
18 March 2010
 

LONDON - The Conservative Party would look to relax the regulation that...

Ed Vaizey: Conservative MP for Wantage
 
 
 
Also in the News
 
Sainsbury's relaunches Fresh Ideas magazine
Joe Thomas,
18 March 2010
 
Virgin Media launches first smartphone campaign
Matt Williams,
18 March 2010
 
Walker Media wins Kettle Foods account
Ian Darby,
18 March 2010
 
TV ad revenues set to grow by up to 20 per cent in May
Ian Darby,
18 March 2010
 
OFT clears Independent sale to Lebedev
John Reynolds,
17 March 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Is Adam Crozier worth one hour of peak-time drama?
Jeremy Lee
 

ITV today published how much it will be paying incoming chief executive Adam Crozier.   While not quite as eye-watering...

 
 
CRM in Wonderland
Alan Mitchell
 

  My last post on CRM ( is it a wild goose chase? ) generated some very interesting comments. The...

 
 
“Inside John Lewis” â€" Why Do People Think They're Strange?
Mel Carson
 

Watched the behind-the-scenes documentary last night and really enjoyed it.   Would love to know how much footage...

 
 
Ford's hands on American Idol product placements
Giles Fitzgerald
 

Some would argue that music-based talent contests are nothing more than a production line for pop stars. We’ll they’d be...

 
 
Harsh truths about social media
Alan Mitchell
 

  Justin Kirby shared this presentation about social media.   Basically, what it says is that unless you are...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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