Friday, 26 March 2010

Campaign Daily Fix - Carat, The Times, Magners, Chemistry, Softball...

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Campaign Daily Fix
 
26 March 2010  
Latest News
Jerry Buhlmann: chief executive of Aegis Media
Carat upgrades UK and global adspend forecasts
Anne Cassidy, 26 March 2010

LONDON - Carat is markedly more optimistic in its latest global adspend forecast for 2010, raising its prediction for the UK to 2.9% growth from the 1.4% it forecast in...

 
News International: introducing paywalls for its two quality nationals
NI to charge £1 for day's online access to The Times
John Reynolds, 26 March 2010

LONDON - News International will charge £1 for a day's access and £2 for a week's subscription to The Times and The Sunday Times websites from this summer, using a...

 
Magners: cricket themed ad by The Red Brick Road
Magners steps up to the wicket with apple harvest campaign
Joe Thomas, 26 March 2010

LONDON - Magners is launching a new campaign this weekend that switches focus from its "time dedicated to you" message to the idiosyncrasies of harvesting apples in its home town.

 
Chemistry Communications: reports a rise in profits
Chemistry Communications reports a 150% rise in profits
Anne Cassidy, 26 March 2010

LONDON - Chemistry Communications Group has reported a rise in pre-tax profit of 150% to £1.4m in 2009, in its results released today.

 
CLS V Partners: softball in Regent's Park
London's Advertising Softball League plans Manchester expansion
Staff, 26 March 2010

LONDON - The London Advertising Softball League is hoping to expand the industry's success into the UK's second biggest agency city with the launch of a new league in Manchester.

 
 
Also in the News
Diageo promotes Gladman to top GB marketing role
Gemma Charles, 26 March 2010
Lebedev completes purchase of the Independent for £1
John Reynolds, 25 March 2010
Alan James to leave the OAA after eight years
Maisie McCabe, 25 March 2010
 
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Latest Work
Waitrose 'spring 2010 campaign' by MCBD
Waitrose 'spring 2010 campaign' by MCBD
26 March 2010

Celebrity chefs Delia Smith and Heston Blumenthal come together on screen for a new advertising campaign for Waitrose.

 
Vodafone 360 'Madame Tre Sesti' by Achtung
Vodafone 360 'Madame Tre Sesti' by Achtung
26 March 2010

Vodafone 360 is launching a multiplatform 'Madame Tre Sesti' campaign to promote an online fortune teller who gives details on your personality, love life, social health and work-life balance by...

 
Dos Equis 'Most Interesting Man in the World' by Euro RSCG NY
Dos Equis 'most interesting man in the world' by Euro RSCG NY
25 March 2010

Dos Equis is launching a series of advertising activity building on the popularity of the pop-culture icon, the 'most interesting man in the world.'

 
M&S 'spring 2010 collection' by RKCR/Y&R
M&S 'spring 2010 collection' by RKCR/Y&R
24 March 2010

M&S is launching a new advertising and marketing campaign from 22 March which sees a new direction for the brand across clothing and food.

 
Diesel 'Diesel SS10 Video Catalogue' by Anomaly London
Diesel 'Diesel SS10 Video Catalogue' by Anomaly London
25 March 2010

Diesel has launched a music video featuring a number of its products.

 
Barclaycard 'freedom' by BBH
Barclaycard 'freedom' by BBH
24 March 2010

Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom' rewards programme.

 
More Work
 
Blogs
Latest Blog Entries
One cup of coffee: Murdoch pitches The Times at £2 a week
Gordon Macmillan

When I heard the news this morning that Rupert Murdoch has unveiled his plans to charge for The Times my...

WITHOUT THE DETAILS, NOTHING HAPPENS
Dave Trott

Mike Greenlees was CEO of GGT. The agency had a big presentation to a major client, at the client’s offices....

WE ARE ALL SLAVES TO SLAVERY...
robert campbell

  We’re on our way back from Washington. Our client there is a philanthropic organization called Humanity United.   ...

I'M RATIONAL, YOU'RE EMOTIONAL
Dave Trott

In most heated discussions, everyone thinks they’re being rational and the other person is being emotional. When my son was...

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