Friday 26 March 2010

Marketing Daily - Diageo, National Express, Magners, Coca-Cola

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Breaking news from Marketing
 
Breaking news from Marketing March 2010
 
Latest News
 
Diageo promotes Gladman to top GB marketing role
Gemma Charles,
26 March 2010
 

LONDON - Diageo has named Philip Gladman, its global senior vice president...

Philip Gladman: Diageo's marketing director for the GB business
 
 
National Express launches 'Keep Britain Moving' campaign amid strikes
Alex Brownsell,
26 March 2010
 

LONDON - Coach operator National Express has launched a press ad targeting...

National Express: runs 'keep Britain moving' campaign
 
 
Magners focuses on home town in marketing rethink
Joe Thomas,
26 March 2010
 

LONDON - Magners is this weekend launching a new campaign that switches...

Magners: new marketing strategy
 
 
Coca-Cola installs branded recycling bins in London
Joe Thomas,
26 March 2010
 

LONDON - Coca-Cola has today started to roll out 260 recycling bins...

Coca-Cola: rolls out branded recycling bins
 
 
Findus to bring back Chicken Curry Crispy Pancakes
John Reynolds,
26 March 2010
 

LONDON - Chicken Curry Crispy Pancakes are making a comeback following a...

Findus: public support brings back curry flavour Crispy Pancake
 
 
Commissioner bares 'very sharp teeth' to marketers in data debate
Daniel Farey-Jones,
26 March 2010
 

LONDON - The Information Commissioner last night hinted he could make an...

Christopher Graham: information commissioner
 
 
 
Also in the News
 
The rise and fall of The Independent
Arif Durrani,
25 March 2010
 
Coupon use surges in Christmas and New Year period
Staff,
26 March 2010
 
Carat upgrades UK and global adspend forecasts
Anne Cassidy,
26 March 2010
 
NI to charge £1 for day's online access to The Times
John Reynolds,
26 March 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
CRM's God Quest
Alan Mitchell
 

  A quick look at the three laws of customer data shows why CRM finds itself between a rock and a...

 
 
Carolyn McCall's legacy
Jeremy Lee
 

After 24 years at the same company, the feet of Guardian Media Group's chief executive Carolyn McCall should have been...

 
 
Waitrose’s bizarre partnership and sponsorship strategy
Chris Reed
 

Waitrose must be one of the most admired brands in the UK. They are certainly one of the most aspirational....

 
 
If Parliament hangs, so will the ad men
Rich Sutcliffe
 

The next 6-8 weeks could provide the closest run election in more than a decade. If that wasn't tantalising enough,...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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