Breaking news from Brand Republic - COI, BA, Pele, Lipton Ice Tea, The Sun

NEWS COI overtakes P&G with £208m annual adspend by Nicola Clark, marketingmagazine.co.uk, 23-Mar-10, 00:01 LONDON - The COI has become the UK's biggest-spending advertiser, after increasing its spend to £208m in 2009. British Airways' YouTube videos win public favour by Alex Brownsell, marketingmagazine.co.uk, 23-Mar-10, 00:01 LONDON - British Airways is winning over consumers with activity rolled out in response to its cabin-crew strike, according to the findings of an exclusive Marketing survey. Pelé to launch sportswear range with viral videos by Alan Smith, marketingmagazine.co.uk, 23-Mar-10, 00:01 LONDON - Legendary Brazilian footballer Pelé is to unveil his own sportswear brand at this summer's Fifa World Cup with a "street football" viral campaign. Lipton Ice Tea shelves TV ad campaign by Joe Thomas, marketingmagazine.co.uk, 23-Mar-10, 00:01 LONDON - Lipton Ice Tea is scaling back its UK marketing plans, with industry experts suggesting that the brand could struggle to find favour with consumers here. Profits for The Sun and News of The World slip 10% by Arif Durrani, mediaweek.co.uk, 22-Mar-10, 18:17 LONDON - News International's News Group Newspapers, publisher of The Sun and The News of the World, has posted a 10% drop in pre-tax profit to £40.3m for the 52 weeks ended 28 June 2009. ALSO IN THE NEWS Giffgaff joins Chatroulette in brand experiment by Staff, marketingmagazine.co.uk, 23-Mar-10, 00:01 Premier Foods signs celebrities for Great Little Ideas push by Alex Brownsell, campaignlive.co.uk, 23-Mar-10, 09:14 China claims Google has 'violated' agreement by Sara Kimberley, Brand Republic, 23-Mar-10, 09:28 Lumley backs homeless charity with hand-painted ad by Anne Cassidy, Brand Republic, 23-Mar-10, 09:41 ITV to show first two England games of World Cup by Maisie McCabe, mediaweek.co.uk, 22-Mar-10, 17:10 LATEST BLOG ENTRIES I'M RATIONAL, YOU'RE EMOTIONAL By Dave Trott / Brand Republic In most heated discussions, everyone thinks they're being rational and the other person is being emotional. When my son was about six or seven, he... Progressive Digital Media still incurring losses By BOB WILLOTT / Brand Republic Progressive Digital Media Group, the AIM-listed digital media and marketing business derived from a merger with TMN Group and SPG Media Group,... Why a CEOP panic button may not be right for Facebook .... By Tia Fisher / Brand Republic ... but Facebook reporting procedures need improvement. I was just having a little think about Facebook's news yesterday  that it... Spark up a conversation By Planet Blog / Brand Republic   Jenny Davidson, campaign manager at Rocket, who attended Channel 4's 2009 Plannertarium, describes how TV planners can use social media to... Nike's Glee? By TESS ALPS / Brand Republic The nauseatingly cute and diverse young cast of Glee has been summoned to the White House to perform for the Obamas this Easter. But our favourite... DEAD wrong By steve henry / Brand Republic I've always had problems with D&AD.   I've always thought they just make a fetish of the past, and celebrate work in a way that's too... The second law of customer data By Alan Mitchell / Brand Republic   Nowadays, especially in multi-channel environments where customers can come into contact with the company through many different... Forget carbon footprint, it's your water footprint that really counts. By Chris Arnold / Brand Republic Normal 0 0 1 666 3801 31 7 4667 11.1280 0 0 0 ... MORE BLOGS MORE WHITEPAPERS   Business Director Recruiter: Dynamic New Alliances Salary: Up to £80K Location: Central London Affiliate Partnerships Manager - Top Travel & Lifestyle Brand Recruiter: GIM Recruitment Salary: Circa £40k + Benefits Location: Central London Marketing Manager Recruiter: Smith Carey Salary: To c£60k+ Location: East Midlands Planner - Direct/Integrated Recruiter: Daniel Marks London Salary: £40-50k + Excellent Benefits Location: Central London Group Marketing Manager Recruiter: Future Publishing Salary: Competitive package Location: South West England Propositions and Channel Manager Recruiter: Stopgap Salary: £30000-£35000 Location: South East England Partnership Marketing Manager - Travel - Surrey - £40-£45k Recruiter: Blue Skies Marketing Recruitment Salary: £40000-£45000 Location: South East England Website Merchandiser x 3 Recruiter: Stopgap Salary: £22000-£28000 Location: South East England Senior Marketing Manager Recruiter: Stopgap Salary: £60000-£70000 Location: South East England Insight Analyst Recruiter: Stopgap Salary: £28000-£30000 Location: Central London   Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Brand Republic: News | Blogs | Forums | Ad of the day | Research | Events | Agency Showcase | Brand Republic Jobs: Advertising | Marketing | Media | Sales Promotion | Market Research | Digital | Public Relations | Design | Events | Direct Marketing | Manage my bulletins | Unsubscribe from this bulletin