Tuesday 30 March 2010

Campaign Daily Fix - LibDems, COI, Guardian, Cadbury...

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Campaign Daily Fix
 
30 March 2010  
Latest News
Lib Dems: Labservative campaign by Iris
Labour and Tories merge to create the 'Labservative' party in Lib Dem campaign
Matt Williams, 30 March 2010

LONDON - The Liberal Democrats has today launched an outdoor and digital campaign attacking both the Labour and Conservative parties over the way they have led the country in recent...

 
COI in cost-cutting exercise
Government marketers licensed to bypass COI
Gemma Charles, 30 March 2010

LONDON - Government marketers will be given more freedom to bypass the COI and hire agencies directly, amid a money-saving shake-up instigated by COI chief executive Mark Lund.

 
The Guardian: takes a swipe at The Independent
Guardian knocks Lebedev's Independent with print ad
John Reynolds, 30 March 2010

LONDON - The Guardian has hit out at The Independent by running a knocking ad in the trade press that questions its rival's editorial independence, now that it has a...

 
Cadbury: Olympic advertising kicks off soon
Cadbury in pre-Olympics sports drive
John Reynolds, 30 March 2010

LONDON - Cadbury will back its sponsorship of the London 2012 Olympics with its biggest marketing campaign to date.

 
Freeview: launches HD service today
Freeview hails HD arrival as its 'most important day since launch'
Maisie McCabe, 30 March 2010

LONDON - Free to air digital platform Freeview formally launched its high definition service today with channels from BBC, ITV and Channel 4, supported by a £6m advertising campaign that...

 
Rocket man: SapientNItro's Kim Douglas moves office
SapientNitro announces office move with rocket chair film
Kate Nettleton, 30 March 2010

LONDON - SapientNItro has created an online film in which the new managing director Kim Douglas is rocket-propelled to its new office location at 8 Spital Square.

 
 
Also in the News
Match.com to break shoe shop dance ad
Daniel Farey-Jones, 30 March 2010
JWT London launches provocative domestic violence campaign
Matt Williams, 29 March 2010
Glue overhauls Magners' digital presence
Matt Williams, 30 March 2010
 
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Latest Work
Frolic 'she's only with him for his biscuits' by CLM BBDO
Frolic 'she's only with him for his biscuits' by CLM BBDO
29 March 2010

Frolic's new dog biscuit campaign is being launched by CLM BBDO, with a humorous series of adverts featuring ill-matched dog couples.

 
NCDV 'we know how it feels to be a victim of male domestic violence' by JWT London
NCDV 'we know how it feels to be a victim of male domestic violence' by JWT London
29 March 2010

The National Centre for Domestic Violence's new campaign seeks to address the too-frequently hidden suffering of male victims of domestic abuse.

 
Evian 'roller babies' by BETC Euro RSCG
Evian 'roller babies' by BETC Euro RSCG
29 March 2010

Evian is expanding on its successful TV and online campaign featuring digitally animated roller-skating babies.

 
Marmite 'Love and Hate parties' by DDB UK
Marmite 'love and hate parties' by DDB UK
29 March 2010

DDB UK is launching a new brand campaign for Marmite and has created two new political parties, to go head-to-head in an election battle to determine if the UK is...

 
Wrangler 'Second Skin' by Elvis
Wrangler 'second skin' by Elvis
29 March 2010

Elvis has produced its first work for Wrangler, a campaign which highlights the individual beauty of the human skin while displaying Wrangler's flatteringly contemporary fits.

 
Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw
Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw
29 March 2010

Kitcatt Nohr has created a direct marketing campaign designed to encourage existing customers to shop at Waitrose this Easter season.

 
Public view - Waitrose
Public view - Were the public hungry for more after watching the latest Waitrose ad?
29 March 2010

There were mixed reactions from the viewing public after seeing Waitrose's latest ad featuring Delia Smith and Heston Blumenthal.

 
More Work
 
Blogs
Latest Blog Entries
You think that's funny, huh
steve henry

In the Dos Equis campaign in America we are introduced to the Most Interesting Man in the world. This suave,...

Proper tea is not theft
Dave Trott

  A few years back, Gordon Smith went to an open day at the main SAS training camp at Hereford....

One cup of coffee: Murdoch pitches The Times at £2 a week
Gordon Macmillan

When I heard the news this morning that Rupert Murdoch has unveiled his plans to charge for The Times my...

WITHOUT THE DETAILS, NOTHING HAPPENS
Dave Trott

Mike Greenlees was CEO of GGT. The agency had a big presentation to a major client, at the client̢۪s offices....

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