Monday, 29 March 2010

Digital PM - BBC, Apple iPad, The Labour party, TradeDoubler

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

BBC: mobile service has been available for eight years

BBC forced to delay mobile apps launch

by Maisie McCabe, mediaweek.co.uk, 29-Mar-10, 14:45

LONDON - The BBC has been told it must delay the launch of its smartphone apps until the BBC Trust has carried out a review of the plans following complaints from the commercial media industry.

Apple iPad: Apple confirms Easter launch

Apple confirms Easter launch for US as publishers ready iPad editions

by Gordon MacMillan, Brand Republic, 29-Mar-10, 16:02

LONDON - Apple has begun shipping its much sought-after Apple iPad and says the tablet computer device will be in US stores on 3 April as planned, although its UK launch has been put back to 26 April.

Labour campaign: spoof Conservative ad

Labour asks voters to create next election ad

by Kate Nettleton, campaignlive.co.uk, 29-Mar-10, 11:45

LONDON - The Labour party has decided to bypass its agency Saatchi & Saatchi for its next political ad, inviting voters to submit their own election campaign ideas.

Nathan Wood: TradeDoubler's head of SE

TradeDoubler appoints Wood as head of SEO

by Sara Kimberley, Brand Republic, 29-Mar-10, 16:18

LONDON - TradeDoubler has appointed Nathan Wood as head of search engine optimisation, as it looks to expand across Europe.

ALSO IN THE NEWS

Tourism Australia launches Facebook 'boomerang' app

by Alex Brownsell, campaignlive.co.uk, 29-Mar-10, 10:35

Marmite stages lovers versus haters election

by Matt Williams, campaignlive.co.uk, 29-Mar-10, 10:25

Social media shapes first digital election

by Stephen Armstrong, mediaweek.co.uk, 29-Mar-10, 07:00

LBi appoints global head of planning

by Sara Kimberley, campaignlive.co.uk, 29-Mar-10, 11:10

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